04 July 2014  |  Volume 39 - Issue No:18 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
TELEVISION | TV Channels
Zindagi: A lesson in the art of selling
The channel from Zeel's stable is charging premium rates from its advertisers through its special packages.
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Linen recreates classic lost & found love story for Oppo
 
   
 
 
Creative Team:
Jaideep Mahajan, Pranav Harihar
 
Production House:
Film Farm
 
Purpose of the ad:
To define a unique brand space for Oppo which is a mix of design-technology-emotions.
 
Client:
Oppo
 
Agency:
Linen
 
Product Category:
Electronics
 
Storyboard:
The 3-minute short film revolves around three characters - two celebrities and one phone. It feature Hrithik Roshan and Sonam Kapoor who through the help of the mobile phone meet after decades. The TVC starts with Hrithik and Sonam in their childhood who meet after ages as young working individuals.

 

   
 
TELEVISION | TV Channels
Star India gets AdSharp; targets regional advertisers
India's leading TV network is holding seminars in west and north India, in a bid to attract a new advertiser breed to its AdSharp geo-targeted advertising service.
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MAM | Marketing
Bacardi's survival ingredient: Localisation
The brand has launched two new local flavours to reach out to more customers.
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MAM | Media And Advertising
Maxus bags media AOR for Getit Infomedia
The agency's New Delhi team will manage the account.
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TELEVISION | TV Channels
DD emulates Javadekar, conducts surprise check
 
TELEVISION | TV Channels
Odisha's Sarthak TV gains big
 
IWORLD | Social Media
Narendra Modi-the third most followed world leader Twitter account
 
TELEVISION | TV Channels
'The Leftovers' to premiere exclusively on HBO Defined
 
TELEVISION | TV Channels
Discovery launches exciting new programming this quarter
 
TELEVISION | TV Channels
Reliance Media Works helps amplify 2014 FIFA World Cup fever
 
TELEVISION | Production House
Reliance MediaWorks acquires 30 per cent stake in Prime Focus
 
DTH | DTH Operators
Videocon d2h innovates once again; announces 4K service
 
Cable TV | Multi System Operators
Hathway launches 'Broadband Movies' for its subscribers across India
 
TELEVISION | TV Channels
Sagarika Ghose tweets goodbye to CNN-IBN
 
IWORLD | Social Media
Missed call? It might be Facebook calling India
 
REGULATORS | I&B Ministry
Three months deadline to channels for responding to clarifications: MIB
 
MOVIES | Hindi
Shah Rukh Khan bestowed with top French civilian Honour
 
   
 
- How To See Every Google Search Ad You've Ever Clicked On
- Here's One Thing Young Advertising Creatives Should Be Doing To Get Ahead
- Here's How Men's Underwear Ads Would Look If They Used 'Real' Men As Models
  Source: BI
   
- Good slogans never die: Modi's acche din make it to mega store ad
Source: First Post
   
- US DOC rescinds AD reviews on certain Korean standard pipe producers
Source: Steel Guru
   
- Lallana thanks Southampton fans in newspaper ad
Source: Goal
   
- Facebook introduces 'missed call' ads in India
Source: Digit
   
- Ad Shows Sikhs As Vibrant Part of US' Cultural Tapestry
Source: Outlook India
   
- Google Bans Pornographic Ads From Its Search Results
Source: Ttechtree
   
- Pernod Ricard to launch vodka brand ABSOLUT limited edition in India
Source: ET
 
- Northwestern Mutual Picks a New Lead Agency
- Instagram Users Show Their Love of World Cup Soccer
- Digital Video Ads That Make You Want to Click
Source: Ad Week
   
- Samsung's latest Apple-targeting ad slams battery life, calls iPhone users 'wall huggers'
Source: Apple Insider
   
- Mobile ad spending expected to jump 83% this year
Source: CNET
   
- Whoopsies: A System Mix-Up Sent The Wrong Facebook Ad Receipts & Data To Advertisers
Source: Marketing Land
   
- Facebook To Improve Video Ads Through LiveRail Acquisition
Source: Forbes
   
- EA Must Change Dungeon Keeper Ads Calling It "Free," Rules UK Ad Regulator
Source: Game Spot
   
- The puberty ad you'll want to show all girls and boys
Source: Fox 4 Kc
   
- Online Ad Campaign Urges Five Major Papers To Dump George Will
Source: Media Matters
     
   
MOVIES | Hollywood
Transforming the BO, 'Transformers - Age of Extinction' sets new records
The movie has made Rs 30 crore as its weekend Box Office collection.
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MOVIES | Hindi
Three Indian films at Durban International Film Festival
Ritesh Batra's Lunchbox, Anup Singh's Qissa and Jayan K. Cherian's Papilio Buddha are the three movies that will be screened from 17 to 27 July.
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