| Client: |
| Star Sports |
| |
| Production house: |
| Tubelight Films |
| |
| Storyboard: |
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The 'Life is Kabaddi' films are a take on how situations in life are akin to playing a game of Kabaddi. Often you may face unpleasant or unfair situations but success/ victory goes to those who don't give up. The agency juxtaposed such unpleasant/ unfair situations to a game of kabaddi.
|
| |
| Agency: |
| Ogilvy & Mather, Mumbai |
| |
| Creative team: |
| Abhijit Avasthi, Sumanto Chattopadhyay, Abhijit Karandikar, Nilay Moonje, Harshada Menon, Nishigandh Dhende & Devang Patel |
| |
| Purpose
of the ad: |
| To engage the youth at an emotional level with this intrinsically Indian game; make them see the game in a whole new light. |
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