|
|
| |
|
| Producers: |
|
Shovik basu
|
| |
|
| DDB
Creative Team: |
|
Shonika Ghai, Ginny Diwan
|
| |
|
| Film
Director: |
|
Raylin Valles
|
| |
|
| Production
House: |
|
10 Films
|
| |
| Purpose
of the ad: |
| To
target consumers who do
nothing to prevent acidity
as well as those who prefer
other brands of antacids.
With this new communication
the brand is aiming at high
recall through sharp and
targeted media planning
to ensure high trials and
repurchases, thus ensuring
high returns. |
|
|
| Client: |
| Gelusil
|
| |
| Agency: |
|
DDB Remedy
|
| |
| Product
Category: |
|
Health care
|
| |
| Media
Used: |
| TV,
Radio, Online |
| |
| DDB
Account Manager: |
|
Pooja Rajadhyaksha, Urvashi
Guha, Soumitra Sengupta |
| |
| Storyboard: |
| The
TVC features a discussion
between a Dadi and a Doctor
in two situations who are
seen giving remedies for
acidity to individuals.
The communication also addresses
correct dosage of Gelusil
and states how scientifically
Gelusil is better than home
remedies for acidity. |
|
|
|
