| Client: |
| Vodafone |
| |
| Storyboard: |
|
In the television commercial, a boxing match knockout moment is followed by the referee announcing the winner, raising his arm. But the winner repeats the same with someone else and the chain follows all around the spectators until it finally comes back to the losing guy. Thus demonstrating that there are no losers and in fact everybody is a winner. Much like Vodafone recharge, where anyone who recharges is sure to win.
|
| |
| Agency: |
| Ogilvy |
| |
| Product
Category: |
| Telecom |
| |
| Media
used: |
| TV, Print, OOH and Digital |
| |
| Purpose
of the ad: |
| To bring alive the two key propositions of everybody wins and higher recharge – bigger prize so as to establish that Vodafone offers more (extra benefits) for every recharge.
|
|
