RAirtel's 'The Smartphone Network' (TSN) advertising campaign rides on the surge in adoption of data services led by increasing penetration of smartphones across India.

In line with brand Airtel's positioning around enabling relationships – the campaign's television commercial (TVC) is a thematic film with a contemporary take on the role that smartphones and data networks are playing in bringing millions of data savvy Indians closer to one another

.Supporting the main TVC, a set of short commercials emphasising the strengths of the Airtel data network (across parameters like faster video streaming, longer battery life etc.) will also be aired..