Storyboard: |
Reflecting the soul of Germany, with a heart of India, the new commercial from Lufthansa banks on the importance of family orientation in India and captures an endearing relationship of a grandfather and grandson to tell the story in a simple yet enticing way. The storyline set in Mumbai forms the landscape of the TVC and showcases the Indian side of the brand through a number of its product and service offering - Indian food, entertainment and Indian crew onboard. Unveiled under Lufthansa's 'Non Stop You' positioning, the new television commercial is delivered through the prism of Lufthansa's "More Indian than you think" philosophy and aims to let the audiences discover the emotional and Indian side of the brand.
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Client: |
Lufthansa |
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Agency: |
MRM//McCann |
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Product Category: |
Aviation |
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Production House: |
CZAR Film GmbH// Highlight Films |
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Media used: |
Television, Outdoor, Digital, Cinema |
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Purpose of
the ad: |
To communicate best of both worlds - The Soul of Germany and Heart of India. |
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