25 July 2014  |  Volume 39 - Issue No:33   FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
IWORLD | Social Media
We had a good second quarter: Mark Zuckerberg
Revenue for the second quarter of 2014 totaled $2.91 billion, an increase of 61 per cent, compared with $1.81 billion in the second quarter of 2013.
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Lufthansa 'Indianises' its communication
 
Storyboard:

Reflecting the soul of Germany, with a heart of India, the new commercial from Lufthansa banks on the importance of family orientation in India and captures an endearing relationship of a grandfather and grandson to tell the story in a simple yet enticing way. The storyline set in Mumbai forms the landscape of the TVC and showcases the Indian side of the brand through a number of its product and service offering - Indian food, entertainment and Indian crew onboard. Unveiled under Lufthansa's 'Non Stop You' positioning, the new television commercial is delivered through the prism of Lufthansa's "More Indian than you think" philosophy and aims to let the audiences discover the emotional and Indian side of the brand.

 
Client:
Lufthansa
 
Agency:
MRM//McCann
 
Product Category:
Aviation
 
Production House:
CZAR Film GmbH// Highlight Films
 
Media used:
Television, Outdoor, Digital, Cinema
 
Purpose of the ad:
To communicate best of both worlds - The Soul of Germany and Heart of India.
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REGULATORS | I&B Ministry
Over 1400 designs received from general public for DAVP ads: Javadekar
The top advertisements will be awarded by the Ministry with cash awards.
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MAM | Marketing
Philips teams up with Disney India
The two partners aim to revolutionise children's lighting category. The products will be available on Amazon India.
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TELEVISION | TV Channel
Life OK topples Colors; Sab inches closer to Sony
For the rest of the GECs, it has been an incredible week, with almost all witnessing a rise in the viewership.
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- REGULATORS | I&B Ministry
Over 1400 designs received from general public for DAVP ads: Javadekar
   
- REGULATORS | High Court
CBFC has powers to issue multiple certificates on various versions of films
   
IWORLD | Social Media
Two more Union Ministries join Twitter
 
TELEVISION | TV Channels
Behind every great love is a great story!
 
TELEVISION | TV Channels
STAR Gold to 'KICK-START' a pioneering programming event
 
TELEVISION | TV Channels
Pocket Films to showcase short films on NDTV Prime
 
DTH | DTH Services
Tata Sky launches the first ever Scholarship on television
 
TECHNOLOGY | Software
Vh1 goes mobile
 
MAM | Marketing
Mukta A2 cinemas makes its twin debut - Hyderabad and Sangli
 
DTH | DTH Operator
Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks
 
TELEVISION | TV Channels
Discovery Science unravels mysteries of human behaviour in 'Broken Minds'
 
 
TELEVISION | TV Channels
DD News to broadcast opening and closing of Commonwealth Games as Ten Sports remains unrelenting
 
Regulators | TRAI
TRAI extends DTH licence period to 20 years
 
TELEVISION | TV Channels
Star India gets a bomb threat
 
TELEVISION | TV Channels
Life OK topples Colors; Sab inches closer to Sony
 
TELEVISION | TV Channels
KBC 8: A journey from individual to collective growth
 
TELEVISION | TV Channels
Akshay Kumar forays into TV production with Zee's 'Jamai Raja'
 
Regulators | TRAI
DTH licensing recommendations: TRAI restricts vertically integrated broadcasters from owning more than one DPO
 
 
- Bharti Airtel to shift focus in new advertising campaign
  Source: ET
   
- State govt staff to go on strike againdemanding regularization of ad hoc jobs
Source: TOI
   
- Facebook reveals Q2 earnings, high revenue from mobile-ad
Source: Ani News
   
- InMobi, the World's Largest Independent Mobile Ad Network, Achieves Performance Predictability With Aerospike In-Memory NoSQL Database
Source: Business Wire India
   
- New social networking websites pay you for what you post
Source: IBN Live
   
- Honda launches New 'Honda is Honda' corporate TVC in India
Source: Rushlane
   
- UPDATE 3-Dunkin' Brands cuts 2014 forecast; shares fall
Source: Reuters
   
- Opera Mini and Myntra.com enable easy access to fashionable brands
Source: CIOL
   
- There's A 'Dirty Data' Secret The Mobile Ad Industry Doesn't Want To Talk About
- FX Comedy 'Louie' Has A Shockingly Small Amount Of Ad-Libbing
Source: BI
 
- DDB Adds Another Mars Brand
- LinkedIn Ads Can Be Tested and Targeted Like Never Before
- Samsung's Secret to Viral Videos: Load Up on Celebrity Endorsements
Source: Ad Week
   
- Study on 'native advertising' finds benefits for brands, risks for publishers
Source: ZD Net
   
- GEICO Spent Almost $1 Billion On Advertising Last Year
Source: Consumerist
   
- Yahoo Eyes Mobile Ad Dollars With Flurry Acquisition
Source: Forbes
   
- Former Flurry exec lands at another mobile ad startup
Source: VB
   
- How to navigate the Facebook ad campaign maze: part I
Source: Inside Facebook
   
- Hershey Cuts Ad Spending Again in Second Quarter
Source: Ad Age
   
- New App or New Ad? Instagram Teases Us With Bolt
Source: Mashable
   
- Michelle Kwan stars in political ad for husband Clay Pell
- Behind Comcast's truthy ad campaign for net neutrality
Source: Washington Post
   
MOVIES | Hollywood
Wavescape Surf Film Festival is back this July
The annual festival brings the best of surf culture, spearheaded by the world's best surfing documentaries and shorts. The festival concludes later this week.
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MOVIES | Hindi
Celina Jaitly's musical video for LGBT gets one million views
The two-and-a-half minute video, titled 'welcome' has become one of UN's most watched videos on YouTube.
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