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| Agency: |
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Ogilvy & Mather |
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| Product
Category: |
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Confectionery |
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| Media
Used: |
| Television |
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| Creative team: |
| Abhijit Avasthi, Manoj Shetty |
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| Production house: |
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Curious Films |
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| Purpose of the ad: |
| To be associated with 'Joy' in terms of philosophy as well as a product deliverable. |
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| Client: |
| Cadbury Dairy Milk |
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| Storyboard: |
| The TV commercial shows a couple in a beautiful location on snowy mountains; despite the location being breath-taking in its beauty, the husband is almost insensitive to his surroundings and chooses to answer e-mails. The woman who is more in touch with her childlike inner self, provokes a snow fight with the man; the outcome of the fight is nothing short of pure joy. The film does an amazing job in illustrating how a little nudge in the right direction can actually help bring so much joy in one's life and/or open one's life to pure joy. |
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