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| Agency: |
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McCann Erickson |
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| Client: |
| BlueStone.com |
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| Product
Category: |
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e-commerce |
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| Creative team: |
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Anil Ralph Thomas |
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| Production House: |
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Next Generation |
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| Media Used: |
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Television, Digital |
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| Storyboard: |
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The new TVC starring Yudhisthir and Ira Dubey, explores the modern day relationships and how couples steal time for each other.
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| Purpose
of the ad: |
| To break free of the perception that jewellery can be bought only on special occasions like marriages or festivals and reinforces the fact that young couples today are willing to create more occasions that they choose to celebrate by buying jewellery. |
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