16 July 2014  |  Volume 39 - Issue No:26 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
REGULATORS | I&B Ministry
Delhi HC adjourns ad cap case to 25 September
The case was postponed as TRAI has not yet finalised its rejoinder.
continue reading...
   
 
US Polo Assn celebrates sportsmanship!
 
   
 
Agency:
Lowe Lintas
 
Product Category:
Apparel
 
Media Used:
Television
 
Purpose of the ad:
To sustain growth and profit momentum while supporting the category and distribution expansion and the communication task therefore was to integrate two distinct yet large consuming segments ( very important for the brand ) into one umbrella communication concept, one which raises the brands unique positioning from a rational lifestyle showcase to an emotionally engaging brand story that emerges out of a strong camaraderie between a father and son and amplifies “The Genuine Spirit Of Polo'
 
Client:
US Polo Assn
 
Storyboard:

Seen through the eyes of a young kid, the film follows a narrative format to bring alive the respect and adulation the son has for his father who is an avid polo player.

The story begins on a weekend when the entire family is getting ready to go and watch a game of polo. The boy is most excited as this is the day he always waits for. He loves going to the polo ground with his father and watch him play. He is extremely interested in the sport and his father keeps his interest fuelled by giving him nuggets of information about the game, his team's strategy for the match at hand. In his mind his father is a hero both on and off the field who teaches him valuable lessons not only about the game, but also lessons in life through the game.

 

   
 
MAM | Media and Advertising
Hans Mathews joins Havas Media India
He is joining the agency as executive director west.
continue reading...
 
MAM | Media and Advertising
LinTeractive wins digital mandate for Saint-Gobain Gyproc
The agency will be responsible for creation of a new website, SEO, SEM, digital media planning & buying, social media marketing and digital campaign creation.
continue reading...
 
IWORLD | Social Media
LinkedIn buys out Newsle

According to various media reports, the terms of the deal are undisclosed.
continue reading...

 
     
 
 
   
   
MAM | Media And Advertising
Shalimar Paints brings on board Shankar Subramanian
 
MAM | Marketing
Muster Maven bags marketing mandate for Recon Oil
 
MAM | Media And Advertising
Mindshare launches global wearable technology unit Life+
TELEVISION | TV Channels
ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV
 
TELEVISION | TV Channels
Pune franchisee all set to battle it out in Pro Kabaddi League2014
 
TELEVISION | TV Channels
61st Idea Filmfare Awards 2014 (South) A night to remember
 
TELEVISION | TV Channels
RIP Jehangir Pocha: Goodbye, gentleman
 
TELEVISION | TV Channels
Zindagi brings two new shows -Noorpur Ki Rani and Maat
 
TELEVISION | TV Channels
TAM expanding peoplemeter size: Kantar's Eric Salama
 
MAM | Marketing
Adidas the 'sole' winner of 2014 FIFA World Cup?
 
TELEVISION | TV Channels
National Geographic Channel presents the mega port of Mundra
 
MOVIES | Hindi
'Humpty Sharma Ki Dulhania' shows its charm at the BO
 
 
- An Ad Agency Created A Video To Show Clients That Being Creative Is A Really Hard Job [THE BRIEF]
- This Epic Used Car Ad Cost More To Make Than The Car Is Worth
- NIKE AD: Hey Brazil, There's Life After Soccer
- The US Made This INTENSE Ad To Scare Central Americans Away From Coming Here Illegally
  Source: BI
   
- Updated Singapore anti-gambling ad mum on where dad will bet next
Source: Reuters
   
- Real-time advertising: is it all about now?
Source: Campaign India
   
- Google adds Celkon as Android One partner, will spend 100cr on advertising
Source: Androidos
   
- Photo advertising tool Piquor launches operations in UAE & Canada
Source: VC Circle
   
- Industry veterans to comment on findings of Pitch Media Brandometer
Source: Pitchon Net
   
- “The next challenge for any brand is an apt mobile app strategy”
Source: Financial Express
   
- Re-imposing service tax on online ads regressive, says IAMAI
Source: BGR
 
- Yahoo's Marissa Mayer Is Disappointed In Ad Revenue
- General Electric's First Snapchat Is One Small Step for Brand Kind
- Apple and IBM Join Forces to Boost Mobile Sales
- Report: Superman Is the Most Toxic Superhero Online
- LivingSocial Taps eBay Exec to Right the Ship
Source: Ad Week
   
- New Nike Ad Honors Derek Jeter With a Tip of the Cap
Source: NBC News
   
- Why ad reduction is the key to digital marketing
Source: I Media Connection
   
- Man Creates Slick Ad to Sell Crappy 1999 Car
Source: Mashable
   
- RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
Source: Search Engine Land
   
- Microsoft Will Climb Past Yahoo In Digital Ad Share
Source: WSJ
   
- Foxtel holds out for advertising recovery late this year
Source: SMH
   
- Leading Agencies, Advertisers, Media Companies, Ad Networks Adopt Nielsen Mobile Ad Measurement
Source: Market Watch
     
   
MOVIES | Hollywood
Iranian animation wins award at Viewster competition
The second #VOFF edition received nearly 1,000 submissions from filmmakers representing 70 countries.
continue reading...
MOVIES | Hindi
Two Indian documentaries get Asian Cinema Fund of the Busan International Filmfest
'Proposition for a Revolution' and 'Like Ants' are two films selected for this.
continue reading...
   
  
"You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you"

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
FacebookTwitterYouTubeYouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2014. All Rights Reserved.
*If you are not able to see the mailer, please click here