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| Client: |
| HBO
Premium
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| Agency: |
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DDB Mudra West
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| Product
Category: |
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Broadcast
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| Purpose
of the ad: |
| To
make sure that audiences
have an uninterrupted ad-free
viewing experience. The
objective of the campaign
is to get viewers to visit
the channel’s website
and subscribe to it directly
through DTH operator or
digital cable operators. |
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| Creative Team: |
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Sonal Dabral, Rahul Mathew,
Aman Mannan, Ashish Phatak,
Godwin Dmello, Ninad Gharat
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| Storyboard: |
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HBO
Premium will be taking
the quirky route through
its new TVCs with HBO
Premium accessories like
HBO Agriculture and HBO
Super Clone. To illustrate
these TVCs further, HBO
Super Clone is a clone
that manages everything
in life so that one is
not interrupted while
watching TV.
Again,
HBO Agriculture is a set
of plants that grow foods
like popcorn, burgers,
etc., so that hunger doesnt
interrupt one from watching
TV. The HBO Ultimate Couch
is a couch that has just
about the whole house
built into it dumbbell
holders so that one doesn't
have to get up to workout,
a wash basin so that one
doesn't need to get up
to go to the restroom,
an in-built kitchen and
phone charging station
and much more.
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