| Client: |
| ITC |
| | | Storyboard: |
| The
campaign targets chewing tobacco users in a humourous way. A set of three films
have been produced to give rise to the 'KwikNic chabao, theek se batao' series.
The films revolve around the chaos caused by incoherent speech - a problem faced
by people who have 'tambaku' stuffed in their mouth. The first film of the campaign
is set inside a hospital, where a man gets into all sorts of trouble owing to
the 'tambaku' in his mouth. The second showcases the confusion caused by a 'tambaku'
chewing groom at his 'Nikaah'. While the third takes viewers deep into a jungle,
to showcase the dangers of chewing 'tambaku'. | | |
| Agency: |
| Ogilvy
& Mather (Kolkata) | | |
| Product Category: |
| FMCG |
| | | Media
used: | | Television |
| | | Creative
Team: | | Sumanto
Chattopadhyay, Sujoy Roy, Sukhendu Mukherjee, Arnab Manna, Madhura Chakravarty |
| | | Purpose
of the ad: | | To
highlight the seriousness of chewing tobacco. The biggest challenge was to bring
about a behavioural change in a category where habits are very strong but attention
towards communication is low. | |
