29 January 2014    |    Volume 37 - Issue No:18FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Marketing
Colgate ups ad spend by 22 per cent during Q3-2014
During the nine month period that ended 31 December 2013, Colgate spent Rs 343.32 crore towards advertising.
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da Cuhna Communication's Amul tongue-in-cheek ad
 
Client:
Amul (Gujarat Co-operative Milk Marketing Federation)
 
Storyboard:
Times Now's Arnab Goswami interviewed the Congress's vice president, Rahul Gandhi. It was the politician's first-ever one-on-one television interview since he joined politics 10 years ago. The focus of the interview was to know Gandhi's plan of action for the up-coming general election and his take on opposition parties - BJP and AAP.
 
Agency:
daCunha Communications
 
Product Category:
FMCG
 
Media used:
Outdoor, Digital.
 
Creative Team:
Rahul daCunha, Manish Jhaveri and Jayant Rane
 
Purpose of the ad:
To highlight Rahul Gandhi's first one-on-one television interview in the brand's signature style.
  
 
MAM | Marketing
TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report
Television continues to be the favorite medium through which advertisers attempt to reach their consumers.
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MAM | Marketing
Google acquires DeepMind; also inks patent deal with Samsung
The news of internet giant acquiring the intelligence start-up DeepMind at $400 mn was still fresh when it inking a patent deal with Samsung followed.
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MAM | Media and Advertising
Razorfish appoints Anne Davis as senior VP head of multi-national clients
Publicis Group's full-service digital agency, Razorfish, has appointed Anne Davis as the senior vice president head of multi-national clients.
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-Jaguar's Super Bowl Ad Explains Why All The Best Movie Villains Are British
 Source: Business Insider
  
-After Gir lions, wild ass to feature in Khushboo Gujarat Ki ad campaign
Source: Indian Express
  
-Enter The Elephant: Kyoorius to launch advertising awards with UK's Design & Art Direction
-Bawdy copy: Advertising industry mega-deal sealed & signed?
-Rise in demand for social media experts in FMCG, BFSI, pharma companies
Source: Economic Times
  
-Spy agencies tap data streaming from phone apps
Source: TOI
  
-Star India gets licence for IPL digital distribution from Times Internet
Source: Live Mint
  
-Media Week salary survey 2014: How has agency pay held up?
Source: Brand Republic
  
 
-Yahoo's Marissa Mayer Says Turnaround Still In Making
-Demand Media Dumps Direct Sales Business
-Havas Worldwide Finds Talent Leader at Cramer-Krasselt
-How I Met Your Mother Turbocharges CBS' Lineup
-The Hawks and Doves of Washington's Privacy Debate
Source: Ad Week
  
-Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running
Source: Marketing Land
  
-Yahoo's Ad Slump Rages On, And CEO Marissa Mayer Still Can't Say Exactly When It Will End
Source: Forbes
  
-Watch This Heartwarming Guinness Ad Before It Has to Vanish
Source: Ad Age
  
-A Super Bowl ad is born: how 3 ads were created
Source: Tri City Herald
  
-Facebook lets advertisers target users who have visited a desktop or mobile site with a News Feed ad
Source: The Drum
  
   
-DTH | DTH Operator
First Indian Digital TV Honours celebrates digitisation's leading practices
   
- TELEVISION | TV Channels
Travelxp brings back grandma's recipes in vogue
   
- IWORLD | Video On Demand
Sony LIV celebrates its 1st Anniversary with an open love letter to its viewers
 
IWORLD | Video On Demand
Star India partners with Times Internet to distribute IPL on digital in India
 
TELEVISION | TV Channels
AAP faces flak for Somnath Bharti's midnight raids in Delhi: ABP News-Nielsen opinion poll
 
TELEVISION | Production House
FremantleMedia International And Young Hollywood Strike Exclusive First Look Deal
 
DTH | DTH Services
Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable
MOVIES | Hindi
Gulaab Gang Music Launch at Benaras
Benaras MediaWorks and T-series released the music of the much awaited film...
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MOVIES | Hollywood
'Hunger Games' actress to direct 'Pitch Perfect 2'
Elizabeth Banks, who worked as a co-producer on 'Pitch Perfect' will now helm the sequel...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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