28 January 2014     |    Volume 37 - Issue No:17FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
   
  
 
 
MAM | Marketing
HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014
Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs 929.46 crore as compared to the Rs 822.16 crore during Q3-2013, but 2.57 per cent lower than the Rs 954.02 crore for Q2-2014.
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Lowe Linta's Tetly's latest campaign 'Inside Walaah Snaan'
 
Client:
Tata Global Beverages
 
Agency:
Lowe Lintas and Partners
 
Product Category:
FMCG
 
Storyboard:
Announcing the quintessential and glamorous Bollywood star Kareena Kapoor as Tetley's brand ambassador, a new TV commercial featuring the actress was launched today. The 'Inside walaah Snaan' mantra has been designed to inspire the consumers to wash out the toxins with Tetley green tea every day.
 
Production House:
Crazy Few Films
 
Media used:
TVC, Digital.
 
Creative Team:
Amer Jaleel, Ateet Shroff, Keegan Pinto, Sonal Mishra, Nitin Sawant, Shahvan Kaikobad, Rushita Bhatadye
 
Purpose of the ad:
To relaunch Tata Global Beverages' tea brand Tetley urging the wellness and fitness seeking consumers to vow to cleanse from within.
  Watch the video
 
MAM | Marketing
Toshiba India celebrates cricketing legend Sachin Tendulkar
In a new initiative, 'WeAreSachin', designed by Toshiba India, Tendulkar fans will create one of the largest 'fan mosaic' imagery of their hero with their personal images.
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TELEVISION | TV Channels
Chrome Data: AAP helps English News genre to claim the top slot in week 4
Times Now once again ruled the English news genre with 87.8 per cent OTS in the eight metros.
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MOVIES | Hindi
Salman's 'Jai Ho' gets a lukewarm response at BO
Jai Ho, having opened to a weak response, picks up for a day on Sunday to drop again today (Monday). The film's opening at single screens was average while at multiplexes it was below average and showed improvement on Sunday only to find its level again as the new week began.
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- Ad campaign heats up talk of Andhra CM's new party
  Source: Hindustan Times
   
- Zlatan Ibrahimovic stars in new Swedish ad featuring 'revamped' national anthem
Source: Ani News
   
- Epica lauds advertising greats, Leo Burnett adjudged Network of the Year
Source: Pitch On Net
   
- THAILAND PRESS-Advertisers cut budgets amid political turmoil - Bangkok Post
Source: In.Returns
   
- Syniverse wins US Patent for Charging platform
Source: Voice NData
   
- Growth in e-commerce will fuel growth in brand licensing in india: Jiggy George
Source: Business Standard
   
- Google Patent Reveals Ad-Based Taxi Service That Offers e-Shoppers A Free Ride To Their Advertisers
Source: Indian Nerve
   
 
- YouTube Fashion Net Invades Europe
- Insiders Say NBC Has the Best Chance at Getting the NFL's Thursday Night Package
- NFL's Presence Continues to Grow Among Women, and Marketers Are Taking Note
- Check Out How Brands Are Going Big for Super Bowl XLVIII
- SodaStream Super Bowl Ad Rejected Again for Calling out Coke and Pepsi
Source: Ad Week
   
- In tepid ad market, mobile, social media are rare bright spots
Source: Haaretz
   
- Dish and DirecTV Combine Addressable Ad Efforts for Political Campaigns
Source: Ad Age
   
- Coca-Cola bans the word ‘gay’ in new ad campaign – ‘Oops. Let’s pretend you didn’t just type that’
Source: Pink News
   
- Super Bowl auto-ad blitz pits Muppets against James Franco
Source: North Jersey
   
   
-CABLE TV | Multi System Operators
MSOs ask LCOs to collect CAFs from remaining cable homes in Kolkata
 
TELEVISION | TV Channels
Network18 launches India's local news portal www.News18.com
 
TELEVISION | TV Channels
ABP news Nielson opinion poll- Kaun Banega Pradhanmantri
 
DTH | DTH Operator
Euroconsult presents premier report on India Satcom Value Chain & Markets
 
DTH | DTH Services
Tata Sky brings the ithaas of Ramayana to you
 
TECHNOLOGY | iWorld
Razorfish-Neev establishes Hybris Centre of Excellence in Bangalore
MOVIES | Hindi
Imtiaz Ali launches Tisca Chopra's debut book 'Acting Smart'
The book is a guide for all the newbies in the industry, cinegoers and movie buffs...
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MOVIES | Hollywood
Alfonso Cuaron honoured at the 66th Annual Directors Guild of America
Some of the best talents in the industry were awarded at the recent edition of DGA...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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