| Client: |
| Micromax |
| | | Agency: |
| Lowe
Lintas | | |
| Creative Team: |
| R
Balki, Amer Jaleel, Shriram Iyer, Shayondeep Pal , Arko P Bose, Manzoor Alam,
Anshul Nagpal, Ipshita Bose | | |
| Concept: |
| Time
to get paid by just watching ads. | | |
| Product description: |
| Micromax
is all set to come up with the first ever MAd phone that pays its consumers to
watch ads. The Micromax Mad, A94 is pre-loaded with MAd Call app, powered by a
strong 1.2 GHz Quod Core Processor, a stunningly large 11.4cm touch screen, a
5MP front and rear camera and much more. The Micromax MAd A94 is designed to become
a fast seller in the market. | | |
| Production
House: | | Lintas
Productions | | |
| Product Category: |
| Electronic |
| | | Purpose
of the campaign: | The
campaign captures the love and recognition, consumers associate with their favourite
ads and how this appreciation can be turned into their benefits in the form of
bill waive offs and extra talk time. Creative films show how people are MAd about
ads and they are now getting rewarded to love ads. The ads show people from all
sections of society and age groups discussing and appreciating advertisements
and how ads will pay them back now.
This campaign bursts the belief
that advertising has always taken from its consumers. Thanks to Micromax MAd phone,
advertising will pay back its consumers now, opening a new window for consumers
to look at the world of advertising differently. | |
