| Client: |
| LifeCell
International | | |
| Agency: |
| 1pointsize |
| | | Creative
Team: | | Sharad
Haksar, Lalitha Vaidyanath, Sharad Haksar & Remy Francois Sabah |
| | | Media
Used: | | Electronic
Media (news, GEC and lifestyle channels) | | |
| Purpose of
the ad: | | To
get across the company's message to millions of mothers-to-be in Tier 1, Tier
2 and Tier 3 cities. Aishwarya Rai was bought on board to endorse the product
and brand as it needed a national figure that every woman looks up to. |
| |
| Production
House: | | Apostrophe
Films | | |
| Product Category: |
| Health |
| | | Storyboard: |
| The
campaign centers on the theme of giving the gift of lifetime protection to new
born babies. The film opens at a 'Godh Bharai' function where a mother-to-be is
shown being showered with gifts. Next, enters Aishwarya Rai Bachchan who gifts
the lady a LifeCell and says that the gift is for her to-be born's security for
lifetime. She then goes on to explain the benefits of LifeCell. It ends with the
actor endorsing the product by saying, 'Now it's my turn'. | |
