| Client: |
| Berger
Paints | | | | Agency: |
| Rediffusion
Y&R Kolkata | | |
| Product Category: |
| Consumer |
| | | Creative
Team: | | Nilanjan
Dasgupta and Piyash Ghosh | | |
| Media Used: |
| Electronic
Media (regional) as well as print and outdoor. The television advertising campaign
will run across all leading local channels like Asianet, Asianet Movies, Surya
TV, etc. | | |
| Purpose of
the ad: | | To
break the clutter in exterior paint category and position Weathercoat All Guard
as essentially FIRST silicon based water resistant paint which has inherent ability
to repel water and thereby prevent the building from dampness, paint film swelling/flaking
and fungus/ algae attacks. | | |
| Production
House: | | MAD
Studios | | |
| Storyboard: |
Research
indicates that all across the country Water/Rain is considered to be the singular
biggest threat to the well being of a house the role of Weathercoat All Guard
is to protect this house from water and keep it beautiful. Its "Silicon additives"
drive water away can keep the house looking fresh.
The story of the film
begins with a foreign tourist looking for famous attractions in Kerala. All directions
to the tourist are given keeping "Aravind alayam" as a landmark. With so much
talk about "Aravind alayam", the tourist is intrigued to look out for "Aravind
alayam". On reaching "Aravind alayam", he is mesmerised by the beauty of the house,
which is painted by WeatherCoat All Guard exterior paint. The film shows the protected
exterior walls of a house which repel the rain water and are bright and resplendent. |
|
