Client: |
Shakti
Pumps | | Agency: |
StrawberryFrog |
| Product
Category: | Consumer |
| Creative
Team: | Raj
Kamble | |
Media Used: |
Television |
| Production
House: | Saraswati
Creations | |
Purpose of
the ad: | To
express gratitude and pay tribute to the Annadattas, the Indian farmers. This
is being promoted through an interesting tagline which is completely in sync with
the brands positioning Hum Hain Desh Ke Annadata Ki Shakti. |
| |
Storyboard: |
The
60 seconder emphasises on the farming community and their contribution towards
the society. The TVC highlights the efforts of farmers whose sweat and toil is
often ignored or taken for granted. Today, the Indian farmers are mentioned only
in the context of poverty, farmer suicides or drought, but there's much more to
our kissans. A farmer not only simply serves the nation, but also feeds millions
and provides for it. He is much more than a kissan, and should be addressed according
to his true stature, as an Annadatta. Farmers are more than just growers
of food, they are the ones who do backbreaking work and maintain our relationship
with the soil, the ones who provide an essential and natural function to society.
Through this TVC, Shakti Pumps gives reverence, respect and admiration to the
Annadatta. | |