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Volume 36 - Issue No: 99

Media, Advertising & Marketing

Nothing misses Amul’s target
Amul advertisements are among the best campaigns in the country - entertaining and captivating. We take a look at some of the ads of 2013 where the brand didn’t shy away from taking a stand, again.

DDB Mudra’s campaign for UBI lets the common man dream
The five-film campaign features actor Pankaj Kapoor in different situations and tells stories of how the bank has helped the common man fulfill his dreams.

SoHo Square launches TVC for Stop Not Stixz
The Perfetti Van Melle has launched a new variant of its ‘Stop Not’ confectionary item.

The year of the great tossing
Rising inflation, a tough economic environment, rising costs for carriage are a few among the many reasons which have left the news channels in India black and blue.

2014: Industry hopes high
This year will see the most crucial stages of digitisation in India as all parties are expecting the winds to flow their way. We list out some anticipated events for the year 2014.

IndiaCast withdraws contempt application against Dish TV in TDSAT
The aggregator had filed an application regarding its apprehension of the previous order being complied with by the DTH operator. full story

Cable TV prediction: US to phase out STBs by 2015
The US market will see an upsurge in the usage of USB dongle or CableCard that is more user-friendly and compatible.

Star India to launch new show in 2014

Beyonce slammed for sampling NASA shuttle audio clip Stephen Colbert’s blink-and-miss cameos in 'The Hobbit'

English entertainment that tickled the TV viewers in 2013!

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