17 January 2014    |   Volume 37 - Issue No:10
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TELEVISION | TV Channels Zee claims second spot pushing Colors behind Colors' 'India's Got Talent' opened at 9,380 TVTs but failed to work wonders for the channel; other GECs remain at the same position as last week. continue reading...       Buro's print ad for Berrge Tattoo   Client: Berrge Tattoo   Agency: Buros (Istanbul, Turkey)   Product Category: Body Art   Any special effects used: QR code   Purpose of the ad: To help the tattoo parlour find a happy, less painful, medium for testing prospective artists' skills.   Storyboard: The ad notifies readers that Berrge Tattoo is hiring and the tattoo artists interested in applying for the job were asked to demonstrate their skills through an unconventional method: filling in the QR code.       MAM | Media and Advertising AT&T and 'American Idol' part ways The American telecom giant which has been the sponsor for the reality show for its last 12 editions has finally decided to part ways in the 13th season. continue reading...   MAM | Marketing Tupperware gets a new CMO in Chandan Deep Singh Dang Dang is responsible for conceptualising, designing and implementing strategic initiatives to drive the company's growth in India. continue reading...   MAM | Media and Advertising Vidyadhar Khatavkar joins Gaian Solutions as COO-Maya Platform will be reporting to Gaian president and CEO Chandra Kotaru and will be based out of Mumbai. continue reading...     Messi Leads Ad Campaign that Includes WCup Rivals   Source: New Indian Express     Updated – #Outlook14: What Indian Mobile Advertising Companies Plan To Do Source: Medianama     Go digital to woo advertisers, print magazines advised Source: Free press journal     Apple to refund at least $32.5 million in disputed kids' app purchases Source: REUTERNS     Radio One hikes ad rates by 20% Source:Media Nama     Twitter adds new capabilities for ad re-targeting programme Source: Domain-b       Washington Mulls the Net Neutrality Decision Yahoo COO Henrique de Castro Ousted Source: Ad Week     Ads for Legal Marijuana Are a Slow Burn So Far 'Duck Dynasty' Returns, and So Do Its Advertisers Source:Ad Age     Ad of the Day: AXE Peace - Call to Arms WRCS wins B&Q’s £50 million ad account Source: The Drum     Facebook Revamps Ads to Compete With Google Source:NYtimes     Advertisers scramble to reassure public after Google privacy flap Google broke Canada’s privacy laws with targeted health ads, watchdog says Source: The Globe     Economic recovery powers advertising spending growth Source: Telegraph     Agencies line up for Poppy Appeal Source: Brand Republic     Coke Toasts 2014 World Cup With Interactive Minibottles Source:Clickz       TECHNOLOGY | Software 'Jai Ho', Hungama launches music app   MAM | Media and Advertising Cohn & Wolfe welcomes Doug Buemi as Asia Pacific, Regional Director   MAM | Marketing ASCI asks P&G to withdraw or modify Oral B ad   MAM | Media and Advertising Madhuri Dixit can't stop humming and dancing to the Oral B jingle   TELEVISION | TV Channels Star Sports launches marketing campaign to build Hero Hockey India League   TECHNOLOGY | Software Celebrity Fan engagement App; first official Sunny Leone Mobile Apps released   TELEVISION | TV Channels Hon'ble Union Minister Praful Patel launches ETAuto.com   TELEVISION | TV Channels The Election Tracker   MOVIES | Hindi Rahman sings 'Maahi Ve' for Highway Written by Irshad Kamil, is a soft romantic number sung by Rahman... continue reading... MOVIES | International Adam Sandler's 'Grown Ups 2' tops Razzies Johnny Depp has also made an entry for his 'worst acting' in the film The Lone Ranger... continue reading...           TELEVISION | TV Channels NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines DTH | DTH Operator Tata Sky, Reliance, Sun Direct issued notices by I&B   TELEVISION | TV Channels 7 RCR- A New Series on ABP News   TELEVISION | TV Channels TV ratings issue listed for cabinet discussion on 9 Jan   TELEVISION | TV Channels Zee Cine Awards scales up for 2014   TELEVISION | TV Channels Star Plus, Sab begin 2014 on a good note
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