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| DDB Mudra's TVC for Livon Hair Gain |
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| Client: |
| Marico |
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| Agency: |
| DDB Mudra Delhi |
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| Product Category: |
| Cosmetics |
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| Creative Team: |
| Sonal Dabral, Sambit Mohanty, Ritu Sinha, Divyesh Kansagara, Eman Bose |
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| Production House: |
| Electric Dreams |
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| Purpose of the ad: |
| The brand offers a solution that helps regain hair and his falling confidence, enabling him to get much more out of his life. |
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| Media Used: |
| Television |
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| Storyboard: |
| The TVC Kyun yeh zindagi talks to men suffering from hair loss. It works on the insight that hair loss results in a loss in confidence, which leads to many more losses in a man's life. It connects with the consumer emotionally and empathises with him in a manner which is a slice of his life. |
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Watch the video |
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