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| MAM
| Media and Advertising |
| What now for TV ratings and TAM |
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When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the first week of 2014 the first question that struck everyone was - what will TAM do now?
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| Publicis' campaign for Bharti AXA Life Secure Savings Plan |
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| Client: |
| Bharti AXA Life Insurance |
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| Agency: |
| Publicis |
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| Product Category: |
| Bank Services |
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| Creative Head: |
| Bobby Pawar |
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| Production House: |
| Love and Faith |
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| Media Used: |
| TV, Radio, Outdoor, On ground and Digital |
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| Purpose of the ad: |
| The campaign targets individuals who are planning for the changing life stage needs and are looking for financial instruments that assure them guaranteed returns thereby enabling them to realize their dreams. |
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| TELEVISION
| TV Channels |
| Hindi GECs: A battle for eyeballs |
With the ongoing season of reality shows ending and viewers' choice highly unpredictable, the past couple of months have seen Hindi GECs and production houses scrambling to introduce newer, more creative fiction shows with never-seen-before content.
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