10 January 2014     |     Volume 37 - Issue No:5
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TELEVISION | TV Channel "My immediate focus is on turning around Sony Ent, our flagship channel" Newly appointed Sony Entertainment Network CEO NP Singh says that the company will not be bringing in a COO and his entire focus will be on bringing back its Hindi GEC to a leadership position. continue reading...       Johnson & Johnson's Clean & Clear Morning Energy Wake Up TVC Client: Johnson and Johnson   Agency: DDB Mudra   Product Category: Cosmetics   Creative team: Sonal Dabral, Hanoz Mogrelia, Kashyap Joshi   Production house: Magic Hour Films   Purpose of the ad: Teens loved the Morning Energy launch in 2012. It was now time to launch the 20 ml Mini pack, and increase its usage and drive penetration. Watch the video   TELEVISION | TV Channels Cabinet gives go-ahead to TV ratings regulatory mechanism Following this, all TV ratings agencies - including TAM Media - will have to comply with the guidelines for TV ratings proposed by TRAI and green-signalled by the ministry of information and broadcasting. continue reading...   MAM | Marketing Star Plus, Sab begin 2014 on a good note Even other GECs have seen a considerable rise in ratings in the first week of TAM TV ratings. continue reading...   MAM | Media and Advertising Effies shortlists 243 case studies The shortlist of Effies 2013 is out. The total number of shortlists this year is 243 with Ogilvy & Mather topping the list with 43 entries for 24 categories.Next to it is Lowe Lintas with 31 shortlisted case studies. continue reading...   MAM | Media and Advertising Y&R's chairman & CEO Edward Ney is no more The man is credited for the agency’s integrated “whole egg” strategy. continue reading...       Measuring the impact of OOH ads Amway’s advertising blitz Japan probes Novartis over drug advertising   Source: Hindu Business Line     EU clears giant Publicis, Omnicom advertising merger Source: Economic Times     Global Commn meet to X-Ray Media social media Source: India PR Wire     Twitter CEO has ‘no idea’ how many users opt out of tailored ads on site Source: Truth Dive     Kristen Stewart goes topless for perfume ad Source: DNA India     Kristen Stewart poses nude for a perfume ad Source: Bollywood Life     Parineeti Chopra faints while shooting for an ad in Pune Source: Daily Bhaskar   Ogilvy Chicago Wins Sargento Cheese Yahoo's Mayer Looking for TV-Sized Hit Will Washington Move to Quickly to Regulate the Internet of Things? WWE Network Will Stream on Connected Devices, Not Cable FCC to Wait and See on AT&T Sponsored Data Plan Source: Ad Week     Advertising’s New Favorite Demo: The Horny Mom Source: News Feed     What to Expect With This Year's Super Bowl Advertising Source: Huffington Post     Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold Source: Marketing Land     Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange Source: Web Pro News       TELEVISION | TV Channel India TV getting serious about news?   TELEVISION | TV Channels   ETV Marathi's Crorepati eyes double bonanza in Season II     TELEVISION | TV Channel Ashutosh moves on from IBN-7, Vinay Tewari takes charge as Managing Editor TELEVISION | TV Channel NDTV Good Times gears up for 'Band Baajaa Bride with Sabyasachi' MOVIES | Regional Carnival cinemas has big expansion plans in South MAM | Marketing International fashion brand vinegar launches in hyderabad TELEVISION | TV Channel SONY SIX bags the exclusive rights to the New Zealand – India Series MAM | Media and Advertising Anitha Krishnan to join JWT as Executive Business Director   MOVIES | Hindi Aamir Khan dreams of making a film on Maulana Azad Claiming that he has read Maulana Azad’s books, Aamir Khan said it is his dream... continue reading... MOVIES | International Gerard Butler may star in ‘Point Break’ remake The film has got 11 nominations including Best film and Outstanding British Film... continue reading...           TELEVISION | TV Channel India TV getting serious about news? TELEVISION | TV Channel ETV Marathi's Crorepati eyes double bonanza in Season II TELEVISION | TV Channel Zee Lamhe is the third most viewed Asian Channel in UK
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