7 February 2014    |   Volume 37 - Issue No:25
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REGULATORS | I&B Ministry 786 licensed Indian channels as on 31 January Two non-news channels have been added to the list as published by the Ministry of Information & Broadcasting on 2 December, 2013. continue reading...       CCD's Valentine Day offer   Client: Cafe Coffee Day   Agency: Creativeland Asia   Storyboard: The print ad highlights the special offer from the coffee chain for the upcoming Valentine Day. It talks about the Triangle Combo which people can enjoy from 1 to 20 February.   Product Category: Beverage   Media used: Print   Creative team: Sajan Raj Kurup   Purpose of the ad: To spread the message that - Three is never a crowd at CCD!       TELEVISION | TV Channels Zee TV dislodges Colors from second position again! Besides Zee TV, other channels that gained in week five included Star Plus, Life OK and Sony. continue reading...   TELEVISION | TV Channels Star Pravah chalks out marketing strategy to promote new look The Marathi GEC has begun changing its programming to target younger female viewers. continue reading...   MAM | Marketing India through LG's (curved) eyes! LG has launched its G-Flex mobile handset priced at Rs 69,999. continue reading...     Everyone Loved Budweiser's 'Puppy Love' Super Bowl Ad, But Nobody Actually Wants To Drink Its Beer [THE BRIEF]   Source: Business Insider     UPDATE 2-News Corp grip on costs helps beat Street Source: In.Reuters     SVG Media becomes second largest Ad network after Google Source: COIL     Which Super Bowl advertisers have run afoul of ad laws? Source: Money Life     Zomato Launches Its CSR Campaign 'Menus For Change' Source: Business World     Google's advertising head Susan Wojcicki to now run YouTube Source: Business Standard     Google unveils Chromebox for business video-conferences Source: First Post     Higher Advertising Costs Pressure Godrej's Operating Margins in First Nine Months of 2014 Source: Morning Star   4 Burning Questions About CBS' New NFL Package More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act Goodby, Silverstein Welcomes Eric Kallman With Dove Sketches Parody NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Time Inc. CEO Joe Ripp to Move Off 34th Floor Source: Ad Week     As Ad Revenue Slips Again, New York Times CEO Calls This 'A Critical Year' Source: Ad Age     Vungle Raises $17 Million to Build Its App Install Ad Business, and Branch Out of App Install Ads Source: Recode     News Corp. Revenue Falls on Declining Newspaper Ad Sales Source: Variety     AOL posts stronger than expected ad sales for 4th quarte Source: Venture Beat     Time teenage online ad world grew up: IAB opens club to entire digital industry Source: Ad News       TELEVISION | TV Channels STAR CJ Alive inks a deal with Siticable to reach 1.2 mn subscribers in WB   MAM | Marketing Tupperware promises to keep your health at the forefront   MAM | Media and Advertising Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East   TECHNOLOGY | Hardware ISE Theatres a resounding success   IWORLD | e-Commerce Amazon.in launches India's largest selection for Video Games, Music and Luggage   TELEVISION | TV Channels 'Awaaz Nicche' A Path Breaking Campaign From Zee Business   TELEVISION | TV Channels Trinny & Susannah's makeover mission India is back with a new season on TLC   TELEVISION | Production House FremantleMedia international expands with creation of FremantleMedia canada MOVIES | International Books to read before they hit Indian theatres in 2014 Here's the review of the third book in the 10-part series that features the books being adapted into Hollywood movies in the year 2014... continue reading... MOVIES | Documentary PVR Nest and Ryan International School's initiate PVR through its social programme PVR Nest and Ryan International School has created a film based road safety education programme... continue reading...           IWORLD | Video On Demand Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV TELEVISION | TV Channels NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines   TELEVISION | TV Channels 7 RCR- A New Series on ABP News   TELEVISION | TV Channels TV ratings issue listed for cabinet discussion on 9 Jan   TELEVISION | TV Channels Zee Cine Awards scales up for 2014   DTH | DTH Operator Tata Sky, Reliance, Sun Direct issued notices by I&B
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