Client: |
South
African Tourism | |
Agency: |
DDB
Mudra | |
Storyboard: |
After
the launch of the Cinema Campaign and the four-city roadshow, the OOH campaign
that is based on the theme of 'Meet South Africa' highlights the diversity of
experiences offered by South Africa to Indian travellers. The innovative creatives
of the outdoor campaign capture the diverse experiences like adventure, wildlife,
luxury among others on offer in the Rainbow Nation. | | |
Product Category: |
Travel and Tourism |
| Media
used: | Outdoor,
Ambient, Cinema | |
Creative team: |
Sonal
Dabral, Rahul Mathew | |
Purpose of
the ad: | To
create an an aspiration around South Africa as an ideal destination for Indian
travelers by highlighting its unique offerings and experiences such as adventure,
wildlife, luxury among others. | |