5 February 2014    |   Volume 37 - Issue No:23FacebookTwitterYouTubeYouTube
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MAM | Marketing
MRUC puts the ball in RSCI court; INS sticks to its 24-hour ultimatum
The last couple of days have been a nail-biting one for everyone. From the time the Indian Readership Survey (IRS) was made public, the print industry has gone through a lot of turmoil because of the data provided.
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It's time for South Africa!
 
Client:
South African Tourism
 
Agency:
DDB Mudra
 
Storyboard:
After the launch of the Cinema Campaign and the four-city roadshow, the OOH campaign that is based on the theme of 'Meet South Africa' highlights the diversity of experiences offered by South Africa to Indian travellers. The innovative creatives of the outdoor campaign capture the diverse experiences like adventure, wildlife, luxury among others on offer in the Rainbow Nation.
 
Product Category:
Travel and Tourism
 
Media used:
Outdoor, Ambient, Cinema
 
Creative team:
Sonal Dabral, Rahul Mathew
 
Purpose of the ad:
To create an an aspiration around South Africa as an ideal destination for Indian travelers by highlighting its unique offerings and experiences such as adventure, wildlife, luxury among others.
  
 
MAM | Marketing
Financial discipline ramps up Procter and Gamble's Oct-Dec 13 quarter PAT
P&G reported PAT of Rs 76.57 crore in its Q2-2014. (P&G's financial year commenced on 1 July, 2013, hence the current quarter is its second quarter).
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MAM | Marketing
Media depends on PR agencies for quality inputs: MSLGroup report
The PR agency has released a 'Public Relations in India: The impact of the economic downturn and the 2014 outlook' report highlighting the tough time, the paradigm shift and the new possibilities.
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TELEVISION | TV Channels
Zee 24 Taas repositions itself as youth centric
A few months ago, Zee Media Corporation's (ZMCL) national Hindi news channel Zee News introduced its campaign 'Ab Khabar Aapke Rangon Mein' targeting the Gen Y of the country. Now, it's the turn of Zee Media's Marathi news channel Zee 24 Taas.
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-Funniest Super Bowl ad? How about most effective
 Source: CNBC
  
-Coca-Cola ad featuring 7 languages including Hindi stirs row
-Anti-ad campaigns: Ads that take shots at advertising intrigue evrybody
Source: Economic Times
  
-Reddit's Hilarious New Ad Sales Pitch Deck - With Doge And Nicholas Cage - Is What All Ad Sales Pitch Decks Should Be Like
-This Beautiful South African Whiskey Ad Shows The True Value Of Hard Work
Source: Business Insider
  
-Newspaper ad slump weighs down Gannett in 4th quarter
-U.S. FDA launching major anti-tobacco campaign aimed at youth
Source: In.Reuters
  
-Axe Ad Campaign Featuring Sikh Model Spurs Xenophobic Outrage
Source: India West
  
-Helios Media To Sell Ad Slots Of Chef Sanjeev Kapoor’s YouTube Channel For Product Integration By Brands
Source: B2C
 
-TGI Fridays Tries to Build Twitter Following With Chicken Wings
-New Group Formed to Defend Retransmission Consent
-The 10 Best Ads of Super Bowl XLVIII
Source: Ad Week
  
-Budweiser Dominates Super Bowl Ad Impact Studies
Source: Deadline
  
-This Canadian Olympics Spot is the 'Gayest' Ad Ever
-Rubicon Project Files for $100 Million Web-Advertising IPO
Source: Ad Age
  
-WATCH: Stephen Colbert Beautifully Rebukes Coke Ad Controversy
Source: ADVOCATE
  
-FDA set to launch $115 million anti-tobacco ad campaign targeting teen smokers
Source: Tech Times
  
-Worth the money? Most fans have forgotten your Superbowl ad already
Source: The Drum
  
-Republican National Committee launches first-ever ad campaign for Black History Month
Source: The Grio
   
-CABLE TV | Local Cable Operators
GGCTOA writes to APDCL, asks to disclose electric pole data for Guwahati
 
IWORLD | Social Media
MTV allows youth to connect with #RockTheVote on Twitter
 
TELEVISION | TV Channels
Discovery Turbo's new competition series - Last Car Standing
 
IWORLD | Social Media
MTS Launches #IndiaForShiva movement on social media
 
TELEVISION | Production House
FremantleMedia confirms Holland as second adaptation market for wentworth
 
TECHNOLOGY | Hardware
Record numbers and new emphasis on content for ISE 2014
 
MAM | Marketing
Yamaha Motor India to continue with John Abraham as its brand endorser
MOVIES | International
Books to read before they hit theatres in 2014
Today, we kick off a 10-part series on the books that are being adapted into Hollywood movies in the Year 2014. Here's the first one from the lot...
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MOVIES | Regional
Kochadaiiyaan to release globally on 11 April
Eros International, a leading global company in the Indian film entertainment industry will release the eagerly awaited futuristic fantasy this year...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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