3 January 2014    |   Volume 37 - Issue No:21FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
CABLE TV | Multi System Operators
"IndusInd to soon start pre-paid cable TV services": Tony D'silva
D'silva told Indiantelevision.com in an interview, soon after taking charge as MD and CEO of IndusInd Media, the company will not seed STBs in phase III and phase IV digitisation till the group's application for HITS is cleared.
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Budweiser's 'Puppy Love' Super Bowl commercial
 
Client:
Budweiser
 
Agency:
Anomaly
 
Storyboard:
The advertisement depicts the special friendship between the Budweiser Clydesdale and a puppy. Sticking with the baby theme, this year's the commercial is about a 10-week-old puppy who keeps escaping his adoption center and befriends a Clydesdale on a nearby farm. The commercial ends with a 'BestBuds' hashtag.
 
Product Category:
FMCG
 
Media used:
Digital (later on Television)
 
Production House:
RSA Films
 
Purpose of the ad:
It carries on from last year's 'Brotherhood' commercial. The ad will be featured in Super Bowl XLVIII.
  Watch the video
 
MAM | Marketing
IRS 2013 fate to be decided on Monday
INS, MRUC will meet to decide what steps should be taken regarding the readership survey findings, which the newspapers say have lot of contradictions.
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MAM | Marketing
Pruned Ad expenses among Marico's tightening measures bring higher PAT
Marico Limited (Marfico) reported 27.87 per cent growth in PAT to Rs 135.37 crore in Q3-2014 from Rs 105.87 crore in Q2-2014 and 32.33 per cent from the Rs 102.29 crore in Q3-2013.
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TELEVISION | TV Channels
Life OK rides on Screen Awards' success
Life OK gets 30 per cent more viewership for the 20th Annual Screen Awards this year than its competing channel Colors had managed last year.
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-Google's outsized ad growth offsets steep price decline
 Source: Business Standard
  
-Google's strength in advertising to drive growth - analysts
Source: In.Reuters
  
-Mila Kunis to front Jim Beam's new advertising campaign
Source: India Today
  
-Samsung research director and SixthSense inventor Pranav Mistry joins Startup Village advisory board
Source: Tech Circle
  
-Google's strength in advertising to drive growth: Analysts
Source: Post Jagran
  
-Marico Q3 net up 33% to Rs 135cr, volume growth slows to 3%
Source: Money Control
  
-The Branding Bowl: MBAs rank Super Bowl ads
Source: CNN Money
 
-Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs
-Keith Lorizio Out at Microsoft
-Bud Dominating Pre-Super Bowl Engagement
-H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads
-Anheuser-Busch Is the Super Bowl's Top Sponsor
-Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad
Source: Ad Week
  
-Microsoft Ad Sales Exec Keith Lorizio Is Out
Source: Ad Age
  
-Google Earnings: Revenues Buoyed By Higher Ad Sales
Source: Forbes
  
-Four Pinocchios for an over-the-top ad attacking the Keystone XL pipeline
Source: Washington Post
  
-CFP Board to Update National Ad Campaign
Source: Financial Planning
   
-TELEVISION | TV Channels
News Express brings Sanjeev Kumar as network sales head
  
-TELEVISION | TV Channels
Friends' Ross Geller is making a comeback on TV
 
MAM | Media and Advertising
WPP partners with DataSift for global social data access
 
TELEVISION | Production House
BroadcastAsia2014 returns to Singapore
 
TELEVISION | TV Channels
STAR Plus Veera campaign encourages first time voters to make a difference
 
MOVIES | Hindi
PVR celebrates 86th Academy Awards
MOVIES | Hindi
National Film Museum to finally open next week in Mumbai
The long-in-the-making National Museum of Indian Cinema showcasing India's rich film heritage over the past 100 years will open in Mumbai next week...
continue reading...
MOVIES | International
Sony DADC to screen popular movies at Kala Ghoda Arts Festival
It will screen a line-up of critically acclaimed movies from its catalogue as a part of the festival's movie screening segment...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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