| The
campaign has three TVCS take brand philosophy of "Sachchi Advice" to
the next level by highlighting on their commitment towards the customers. The
TVCs are an extension of the company’s brand campaign ‘Aapke Sachche
Advisors’ and re-emphasize Max Life Insurance’s brand promise on quality
of advice , honesty and transparency in services, which is reflected through the
practices followed by the company’s agent advisors The
tagline now is “Policy dene ke baad humara rishta khatam nahi, shuru hota
hai”. | 
