| Client: |
|
DS Group | | |
| Storyboard: |
| The
campaign is set upon a simple insight that no two individuals are alike. They
look different, their likes and dislikes are different and so are their preferences
for taste. The film starts off by showing
Vidya surprised to see everyone in the town look exactly like her. Towards the
end the film reveals that every individual is different and so are their preferences
for taste and Catch Sprinklers lets them add a personal touch to their food. Hence,
the tagline for Catch sprinklers came up which goes "Khaane ko dijiye aapka
apna Catch Touch". | | |
| Agency: |
| Everest Brand Solutions |
| | | Product
category: | | Food
and Beverages | | |
| Creative team: |
| Rahul Jauhari, Samir Chonkar,
Rumi Mitra, Arnab Banerjee, Vineeta Grover | | |
| Media used: |
| Television, Print, Outdoor,
POS and Activation | | |
| Production House: |
| 7Films | | |
| Purpose of
the ad: | |
Purpose of the ad: The campaign is a clutter
breaking one and brings out the element of individuality that Catch sprinklers
stands for. |
|
