25 February 2014  |   Volume 37 - Issue No:37FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
   
   
 
MAM | Media and Advertising
Adversioning advertising gains currency
Geo-targeted ads now account for about 20% ad revenues of TV channels but the potential is seen to be much bigger given India's diversity
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Coca Cola wants to 'guard' you!
 
Storyboard:

The latest ad features a pretend product called a social media guard that sits on the collar bone and creates a physical barrier between a human and his or her smartphone.

"Did you know that the world spends 4 million years online every month?" the soda giant asks. "If you're watching this video on your mobile phone, it's time to put it down. Look around you, there is probably someone special you can share a real moment with. Enjoy it with an ice-cold Coke "

The Social Media Guard, the brand adds, "takes the 'social' out of media and puts it back into your life."

 
Client:
Coca Cola
 
Agency:
Memac Ogilvy, Dubai, UAE
 
Product category:
Beverages
 
Creative team:
Ramzi Moutran, Sascha Kuntze
 
Media used:
Digital
 
Purpose of the ad:

To find a solution to our collective obsession with our smartphones and always be on social networking sites.

  Watch the video
 
 
MAM | Marketing
PepsiCo vs MSM hearing postponed to 3 March
The dispute between PepsiCo India and MSM Motion Pictures over the title of the film ˜Youngistaan' will be heard after a week as Justice Pathak is on leave.
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MAM | Marketing
Godrej Consumer ad spend rises Q-on-Q in Q3 after a fall in Q2
The company's advertisement and selling and promotional expenses as a percentage of operating revenues and total expenditure is still less than Q1...
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TELEVISION | TV Channels
Business channels gain in Week 8: Chrome Data
In the Week 8 of opportunity to see (OTS) collated by Chrome Data Analytics & Media business channels saw a minor gain while Hindi movie and music genre saw a drop.
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-REGULATORS | I&B Ministry
Implementation of first two phases of cable TV digitisation has taught valuable lessons: Tewari
  
-TELEVISION | TV Channels
News Express rebrands to focus on investigative journalism
TECHNOLOGY | Software
Gaana.com introduces developer API program for music apps
 
IWORLD | ECommerce
Ticketplease.com offers customised solutions to users from Tier 2 & 3 cities
 
IWORLD | ECommerce
Bajaao & Hard Rock cafe come together for artist management
 
TELEVISION | TV Channels
Animal Planet's new initiative "Where Tigers Rule"
 
MAM | Marketing
HUL partners with Internet.org to understand increasing Internet adoption in rural India
 
MAM | Media and Advertising
DDB announces acquisition of 22feet in India
 
TELEVISION | TV Channels
ABP NEWS NIELSEN - KAUN BANEGA PRADHANMANTRI - Modi most preferred as PM
 
TELEVISION | TV Channels
Suits Season 2 FB App: Are You a Real Suitor?
 
TELEVISION | TV Channels
Animal Planet's new initiative "Where Tigers Rule"
 
TELEVISION | TV Channels
ABP NEWS NIELSEN - KAUN BANEGA PRADHANMANTRI - Modi most preferred as PM
 
MAM | Media And Adevertising
DDB announces acquisition of 22feet in India
 
TELEVISION | TV Channels
'Kyunki...' changed people's viewing habits substantially: Kevin Vaz
 
REGULATORS | I&B Ministry
Filmmakers in India and Canada to explore co-productions
 
MAM | Marketing
HUL partners with Internet.org to understand increasing Internet adoption in rural India
 
  
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Yahoo CEO Marissa Mayer aims to blend compelling ads with content

-

Koramangala startup Engagedino.com enables agencies to engage users

-

India breaks into top 10 in 2013 Gunn Report

 Source: Economic Times
  
- Facebook mobile strength breeds new apps in hunt for ad dollars
Source: Live Mint
  
-The campaign helped in generating leads and strengthened the sales pitch
-Companies are using social media as a faceless, transactional advertising medium: Chris Malone
Source: Business Standard
  
- Top 5 international brands likely to make it big in India
Source: Pitch
  
-Jennifer Lawrence channels androgyny, femininity in new Dior ad campaign
Source: India Today
  
-DDB Mudra gobbles up digital agency 22feet
Source: DNA
  
-Ratings agencies bet big on India eyeing economy rebound
Source: Money Control
 
-Facebook's New Message: Email Is Dead
-The Voice Soars With Unilever Sponsorship
-Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion
-Groups Try to Jump-Start Privacy Legislation
-Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines
Source: Ad Week
  
-Online ad spend hits $4bn, exceeding free TV, as video soars
Source: Ad News
  
-Michael Jackson's 'Slave to the Rhythm' Featured in Sony Ad: Watch
Source: Bill Board
  
-Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
Source: Search Engine Watch
  
-AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
Source: Marketing Land
  
-Visit Wales turn to adventure offering as it launches major new ad campaign
Source:Wales Online
  
-Coca-Cola: A Surprisingly Large Dividend Hike
Source: Seeking Alpha
   
MOVIES | Hollywood
Avatar actor arrested for punching photographer
The 37-year old Australian actor was accused of punching photographer Sheng Li in the face after Li allegedly kicked Worthington's 26-year-old female companion.
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MOVIES | Documentary
Filmmaker S Sukhdev to get a grand tribute on his 35th death anniversary
Journalist Priyanka Sinha Jha captures those traits of 11 superstars in her book – Supertraits of Superstars – that has made them who they are!
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