| Client: |
|
Idea Cellular | | |
| Agency: |
| Lowe
Lintas and Partners | | |
| Product category: |
| Telecom |
| | | Storyboard: |
| With
Idea internet in hand, no one will get conned' when rendered in a creative way
lead to 'Idea Internet lagoing, india ka no ullu banoing' The
campaign builds on a simple cultural insight i.e. in India, people
easily
fall prey to everyday small cons because they are ignorant. This is
so rampant
in the country that every region and language has colloquialisms for it such as
*Ullu banana* in Hindi. The new Idea ad offers a simple solution to this large
societal problem i.e. Get Idea Internet on Mobile and get rid of cheats. |
| |
| Creative team: |
| Arun Iyer, Ashwin Varkey,
Jaywant Dhabholkar, Carlos Pereira, Subodh Menon, Sanjay Ramanathan, Sebastian
Gonsalves, Vivek Buchude, Rohan Wakkar and Prasanna Bhave | | |
| Media used: |
| Television, Radio,
Outdoors, Activation, Digital and Social media. | | |
| Purpose of
the ad: | |
With Airtel & Vodafone already well entrenched
into their data journey, Idea had the challenge to find a unique take on mobile
internet, that helps the users to own an appropriate mobile internet Also, it
wants grow from a mobile broadband business and position itself as a strong data
network services. Idea wanted to demystify data services to
the larger Indian
population by giving its own unique cut of "a telephony
idea that can
change your life". | |
