| Client: |
|
Goibibo.com | | |
| Agency: |
| JWT
India | | |
| Creative team: |
| Sundar Iyer and Vinayak
Gaekwad | | |
| Production
House: | | Boot
Polissh Films | | |
| Storyboard: |
| The
ad shows a young, formally dressed urban professional who is dancing his way through
the various features of the portal that make travel bookings on goibibo.com such
a cakewalk. It captures the peace of mind that stress-free booking solutions ensure. |
| |
| Media used: |
| Television |
| | | Purpose
of the ad: | |
With the new TVC Goibibo.com aims to fortify its position as the preferred Online
Travel Agent (OTA) for consumers. With its tagline of ‘Bookings Done Dana Done
Done,’ the ad emphasises on efficiency, simplicity and value for money that
the portal offers to consumers. It highlights the site’s unique offerings: lowest
hotel prices, fastest flight booking and instant refund. The TVC furthers the
idea of how frequent travelers can save maximum time as well as money by making
hassle-free bookings through the reliable, cost-effective and expedient medium
of goibibo.com. | |
