17 February 2014    |   Volume 37 - Issue No:31
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DTH | DTH Operator We want to be amongst the top three Indian pay TV operators: Anil Khera Videocon d2h CEO Anil Khera took out some time to speak to indiantelevision.com’s Vishaka Chakrapani about the company’s stellar performance, the way ahead and the DTH industry on an overall basis. continue reading...         AIAIAI making sound sexy since 2006   Client: AIAIAI (Copenhagen, Denmark)   Agency: AIAIAI (Copenhagen, Denmark)   Storyboard: Vice magazine presented AIAIAI with a challenge to make an ad that goes with its issue dedicated to Bob Guccione, the man behind the legendary erotic magazine, Penthouse. This resulted in an 'erotification' of the Tracks headphones model and homage to the female silhouette.   Creative team: Peter Mix Willer, David Lange   Media used: Print   Purpose of the ad: To showcase that AIAIAI has been making sound sexy through its technology since 2006.         MAM | Marketing Bridging the urban-rural gap The Rural Marketing Forum held as part of the Asia Retail Congress on Valentine’s Day at Taj Land’s End in Mumbai focused on development of rural areas. continue reading...   MAM | Marketing IAA reveals categories for 2nd edition of IAA Leadership Awards The International Advertising Association’s (IAA) India chapter revealed the categories for the second edition of the IAA leadership awards. continue reading...   TELEVISION | TV Channels Raj TV looking at raising Rs 200 crore through stake sale The money will be used to strengthen presence in its core market of south India and expand reach to the diaspora form the four southern states continue reading...       Facebook Slashes Price Of Auto-Play Video Ads Before Official Roll Out Ad Agencies Need To Be Versatile, Not Just Big   Source: Business Insider     Print to have gargantuan share of ad spend in 2014 Times OOH unveils Mumbai Metro advertising plans Source: Print Week     Obamacare enrollment push for the young enters 11th hour UPDATE 1-Ad agency Interpublic targets organic revenue growth of 3-4 pct Source: Reuters     Facebook not planning to flood News Feed with ads, says COO Source: Zee News     South stars make a big splash in TV commercials Source: TOI     Brihanmumbai Municipal Corporation issues blanket ban on netas' birthday banners Source: DNA   Univision Adds 'La Fabrica' Division to Its Video Portfolio Kao USA Launches Creative Review 2 Guys Named Brad Head to BarrettSF Time for Comcast to Cash In Once Again on Its Political Clout Source: Ad Week     SMG Inks Ad Deal with Microsoft as It Fights to Retain Tech Giant's Account Source: Ad Age     Doctors Court Controversy In Ad For Surgical Robot Source: NPR     Valentine's Day ad round up" Freeview launches cat and budgie ad on Channel 4 Source: Campaign     The Muppets Crave Subway in 'Most Wanted' Ad Campaign Source: Variety     Ad firms still gleaning silver coins from online ads Source: Vietnam Net     FT Weekend targets subscribers with global ad campaign Source : The Drum       TELEVISION | TV Channels Psychological series 'Mind Matters' to commence on DD Bharati in 78 episodes     TELEVISION | TV Show Convert DD regional channels into 24-hour channels in Hindi belt: Prasar Bharati TELEVISION | TV Channels Split over Kejriwal's resignation as CM   DTH | DTH Service Sun Direct provides enhanced web experience   TELEVISION | TV Channels The Agenda 2014 - Vote on Account only on ET NOW MOVIES | International Jennifer Lawrence to present at this year’s Oscars The Oscars, hosted by Ellen DeGeneres, will air in India on Monday, 3 March live on Star Movies at 5:30 am with a repeat telecast at 8:00 pm. continue reading... MOVIES | Hindi SRK, Madhuri, Honey Singh in Malaysia for 'Temptation Reloaded' Bollywood's King Khan - Shah Rukh Khan - is in Malaysia for his concert ‘Temptation Reloaded’. continue reading...           MOVIES | Hindi SRK, Madhuri, Honey Singh in Malaysia for 'Temptation Reloaded'   TELEVISION | TV Channels MSM's "new initiative": A Hindi GEC?   MOVIES | Hollywood Jennifer Lawrence to present at this year's Oscars   Cable TV | Multi System Operators Den Networks reports higher revenue, lower PAT in Q3-2014   MOVIES | Hindi Film segment helps Tips report PAT in Q3   TECHNOLOGY | Hardware Govt. to earn over Rs 61,600 crore from 2G Spectrum Auction   DTH | DTH Services Sun Direct provides enhanced web experience
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