13 February 2014    |   Volume 39 - Issue No:29FacebookTwitterYouTubeYouTube
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MAM | Marketing
Dabur India Q3 PAT up 15% at Rs 242.88 cr; ad spend up 23.22% at Rs 289.62 cr
PAT for Q3-2014 at Rs 242.88 crore was 15 per cent more than the Rs 211.11 crore in the corresponding quarter of last year.
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Amul bids adieu to Maruti 800
 
Client:
Gujarat Cooperative Milk Marketing Federation
 
Agency:
DaCuhna Communication
 
Storyboard:
Maruti Suzuki which stopped selling the hatchback in 16 cities, including in all the metros, as it became unviable for the company to upgrade the car to comply with BS IV emission norms. The advertisement shows the "Indian Classic" being missed by people.
 
Product Category:
FMCG
 
Creative team:
Rahul daCunha, Manish Jhaveri and Jayant Rane
 
Media used:
OOH
 
Purpose of the ad:
To finally say goodbye to the hatchback's three-decade run on Indian roads after a phase-out that began four years ago.
   
 
MAM | MARKETING
Expected economic recovery to benefit media and entertainment industry: Ind-Ra report
The India Ratings & Research (Ind-Ra) expects improvements in advertisement spending; the general elections will also contribute to the ad spending.
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MAM | Media and Advertising
Neo@Ogilvy names NDs of SEO and Mobile
The full service digital arm of the the Ogilvy Group, Neo@Ogilvy has made a few appointments. Anil Singh joins Neo@Ogilvy as national director of SEO and Megha Ahuja will take on the role of national director (mobile) Neo@Ogilvy.
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MAM | Media and Advertising
Yahoo India gets a new MD in Gurmit Singh
Singh will oversee Yahoo's business in India and will be responsible for its growth in the country.
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-Economic recovery to benefit media-entertainment sector in FY15: India Ratings
-US trade panel launches probe against India's trade policies
 Source: Economic Times
  
-HC stays Centre's policy stopping TV rating firms from doing
Source: Business Standard
  
-China to spend extra $10 billion in restive Xinjiang this year
-Thomson Reuters posts sharper-than-expected fall in profit
Source: Reuters
  
-MWC 2014: Ericsson to add modular All-in-One Outdoor Enclosure
Source: Telecom Lead
  
-Brokerages raise target price on Tata Motors post Q3 results
Source: Financial Express
  
-Chennai to host workshop on sustainable urban transportation
-Steel firm seeks state govt help to tackle situation
Source:Times Of India
 
-Jordan Levin in Talks to Run Programming at Xbox
-The Silicon Kingdom: Disney Invests in Tech Startup Program
-FCC Backs Off Study of Newsroom Editorial Practices
-Here Are the 2014 Products of the Year
Source: Ad Week
  
-Portland Tribune to add a second printed edition, adds business section
Source: Biz Journals
  
-Prediction: Leo DiCaprio will pounce as the wolf of Oscar night
Source: Gold Derby
  
-New state tourism slogan unveiled: "Honest to Goodness Indiana."
Source: FOX59
  
-'Microsoft plans to add support for running Android apps in Windows
Source: Myce
  
-Jagermeister Taps Deutsch, New York, as Lead Agency
Source: Ad Age
   
-TELEVISION | TV Channels
Disney UTV gets talking with 'Captain Tiao'
  
-TELEVISION | TV Show
The Channel V Nokia IndiaFest 2014 Rocked!
  
-TELEVISION | TV Channels
Warner Bros TV signs acquisition of Eyeworks’ operations in 15 countries, except US
MAM | Media And Advertising
AD Club to conduct ad review in Gurgaon, Delhi
 
MAM | Marketing
Amway India Appoints Sundip Shah as Chief Marketing Officer
 
TECHNOLOGY | Software
Zenga partners with FOODFOOD to launch its app
MOVIES | International
Books to read before they hit Indian theatres in 2014
Here's the review of the eighth book in the 10-part series that features books being adapted into Hollywood movies in 2014.
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MOVIES | Hindi
Amitabh Bachchan and Honey Singh come together
Kumar is bringing them together for a special number in 'Bhootnath Returns'.
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IWORLD | Enews
starsports.com to stream 2014 Pepsi IPL Player Auction
 
TELEVISION | TV Channels
IPL auction: Yuvraj goes to RCB for Rs 14 cr; DD bags Karthik (Rs 12.5 cr) & KP (Rs 9 cr)
 
REGULATORS | High Court
Kantar argues TV ratings regulation requires legislative action
 
REGULATORS | High Court
Kantar gets stay on cross-shareholding norms; TAM allowed to publish ratings
 
REGULATORS | TRAI
TRAI says 44% of DTH subscribers inactive
 
  
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