Client: |
Gujarat
Cooperative Milk Marketing Federation | |
Agency: |
DaCuhna
Communication | |
Storyboard: |
Maruti
Suzuki which stopped selling the hatchback in 16 cities, including in all the
metros, as it became unviable for the company to upgrade the car to comply with
BS IV emission norms. The advertisement shows the "Indian Classic" being
missed by people. |
| |
Product Category: |
FMCG |
| Creative
team: | Rahul
daCunha, Manish Jhaveri and Jayant Rane | |
Media used: |
OOH |
| Purpose
of the ad: |
To finally say goodbye to the hatchback's three-decade run on Indian roads after
a phase-out that began four years ago. | |