| |
| Purpose
of the ad: |
|
To connect with its consumers through compelling stories of friendship
|
| |
| Storyboard: |
|
The film shows the modus operandi of this new generation contrasting it with the old order. It shows enthusiastic and driven youth who are ready to make a dent in the business world with their unyielding resolve through different situations having the same underlying philosophy.
|
|
|
| Client: |
|
VIP Industries |
| |
| Media
used: |
| Television, Print, Radio, Digital |
| |
| Agency: |
| Whyness |
| |
| Production house: |
|
Celtic Digital, UK |
| |
| Creative
team: |
|
To cater to the new order of business which is different from the old order and to further empower the luggage industry by identifying new consumer segments and adapting to evolving consumer trends to expand its consumer base. |
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