| |
| Purpose
of the ad: |
|
To positively engage the
youth of the country in
a discussion around the
subject of sexual well-being
and safe sex in India.
|
| |
| Storyboard: |
|
After making the nation
groove to #DoTheRex, Durex
brand Ambassador Ranveer
Singh launched the campaign
by encouraging the youth
all over the country to
break the silence and
engage in an open conversation
around safe sex through
a reality show “Rex
Talk”.
|
|
|
| Client: |
|
Durex |
| |
| Media
used: |
| Television,
Print, Digital |
| |
| Agency: |
|
MTV |
| |
| Production
house: |
|
MTV |
| |
| Creative
team: |
|
Co-created by MTV and Durex
team |
|
