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  03 December 2014  | Volume 40 - IssueNo:18   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
We will be a significant contributor to network's revenue in 3 years: Saugato Bhowmik
Viacom18 Media consumer products senior VP is proud of the product line and hopes to strengthen it in the coming months.
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Be way, way ahead...
 
 
 
Purpose of the ad:

To establish that the New Polo as a refreshingly beautiful car to own and drive in the first phase of its communication. Volkswagen felt it was time to emphasize the performance of its powerful 1.5L TDI engine.

 
Storyboard:

The media roll-out consists of tongue-in-cheek ads. A woman discovers that the man she has a crush on is single again. And, as luck would have it, he's at a restaurant with some friends. The New Polo helps her rush to the restaurant just in time to meet him.

 
Client:
Volkswagen
 
Media used:
Television, Print, Radio, OOH, Digital
 
Agency:
DDB Mudra West
 
Production house:
Like-Minded People
 
Creative team:
Sonal Dabral, Rahul Mathew, Manish Darji, Ferzad Variyava, Ashish Kharwatkar, Mandar Khatkul and Shagun Seda
    Watch the Video
 
MAM | Marketing
Western Union signs Shah Rukh Khan as brand ambassador
Khan's popularity and the connections he builds for the South Asian diaspora to their home countries, resonates with the Western Union brand promise of bringing families closer to their loved ones.
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MAM | Media And Advertising
Jack in the Box Worldwide appointed Digital AOR for Allen Solly
Allen Solly will be its second mandate from the Aditya Birla Group after Louis Philippe
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MAM | Media And Advertising
'GroupM Circuit Colombo 2014' to pave the way for the newest phase in media
Digital conference to feature impressive line-up of speakers from digital powerhouses Google, Facebook, Xaxis and GroupM.
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DTH | DTH Operator
Dish TV adds MTV Indies HD
 
TELEVISION | TV Channels
ET Now brings the 2nd India Economic Conclave
TELEVISION | TV Channels
'Mahabharatam' to hit Tamil audiences once again
 
TELEVISION | TV Channels
Dabur Honitus Big Junior RJ announces the winner of its second season
 
TELEVISION | TV Channels
Zee Café lines up beauty pageants for Indian viewers
 
 
Cable TV | People
Bibhash Jha quits Star Sports, joins Siti Cable
 
Cable TV | Multi System Operators
Hathway's googly; comes up with new Star packaging
 
TELEVISION | TV Channels
Shailesh Shah moves on from IBF
 
TELEVISION | TV Channels
GECs’ new big-ticket offering
 
TELEVISION | TV Channels
Rituraj Mohanty wins 'India's Raw Star' title
 
REGULATORS | TRAI
TRAI issues draft tariff order for non addressable cable TV systems
 
TELEVISION | TV Channels
Nimbus Sports and the million dollar deals
- Brands cry foul over counterfeit products on e-commerce sites like Flipkart, Snapdeal, Amazon & others
- Tiger Woods is now Hero Group's global brand ambassador
Source: ET
   
- Victoria Beckham wins best Best Brand at the 2014 British Fashion Awards
Source: IBN Live
   
- Samsung becomes first mobile brand to venture into a multibrand loyalty programme
Source: Pitchon Net
   
- Priyanka Chopra becomes Unnati Fortune brand ambassador
Source: Bollywood Mantra
   
- This Crazy Japanese Ad Featuring A Double-Barreled 'Shrimp Cannon' Is Predictably Addictive
Source: BI
   
- M-AdCall Served Over 100 Million Seamless HD Quality Mobile Video Ads to Customers
Source: Business Wireindia
   
- Online purchases of Indians are being subsidized by Wall Street
Source: TOI
   
 
- Target Turns Its Stores Into One Big Mobile Game For the Holidays
- Mediabrands' Initiative Unit Is Shuffling Its Top Managers
- Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps
- Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign
Source: Ad Week
   
- 3 ways Google plans to grow its ad platform in 2015
Source: Venturebeat
   
- Michigan's interim AD wants to get rid of the term 'Michigan Man'
Source: USA Today
   
- Coca-Cola under fire for 'sexist' new ad campaign which features naked women covered in dripping milk
Source: Daily Mail
   
- Dancing Pregnant Women Shine In Kmart's New Holiday Ad
Source: Huffington Post
   
- Opera expands ad business in Africa with AdVine acquisition
Source: Zdnet
   
- Nikon Rolls Out I AM Generation Image Ad Campaign
Source: PSFK
 
     
MOVIES | Hindi
Deven Varma is no more
The comedian who thrived by his own antics and no external props, Deven Varma, has had his last laugh.
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MOVIES | Hollywood
Malaysia-Singapore co-production gets funds at Golden Horse in Taipei
Three films won two prizes: Midi Z's The Road to Mandalay, Maisy Choi's Have a Nice Trip and Kuo Cheng-chui's Forêt Debussy.
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