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Purpose
of the ad: |
To establish that the New Polo as a refreshingly beautiful car to own and drive in the first phase of its communication. Volkswagen felt it was time to emphasize the performance of its powerful 1.5L TDI engine.
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Storyboard: |
The media roll-out consists of tongue-in-cheek ads.
A woman discovers that the man she has a crush on is single again. And, as luck would have it, he's at a restaurant with some friends. The New Polo helps her rush to the restaurant just in time to meet him.
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Client: |
Volkswagen |
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Media
used: |
Television, Print, Radio, OOH, Digital
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Agency: |
DDB Mudra West |
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Production
house: |
Like-Minded People |
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Creative
team: |
Sonal Dabral, Rahul Mathew, Manish Darji, Ferzad Variyava, Ashish Kharwatkar, Mandar Khatkul and Shagun Seda |
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