| |
| Purpose
of the ad: |
|
To showcase the situation
which women go through
almost every day.
|
| |
| Storyboard: |
|
In most Indian cities
because of various reasons
there is a hardening in
the attitude of auto drivers.
They often end up refusing
their service to customers,
which irks the customer.
This is even more magnified
when it comes to women.
Instead of depending on
the whims of an auto driver,
customers now have a choice.
They can own their own
vehicles at affordable
rates.
|
|
|
| Client: |
|
Bank of India |
| |
| Media
used: |
| Television |
| |
| Agency: |
|
R K SWAMY BBDO |
| |
| Production
house: |
|
Apocalypse Filmworks |
| |
| Creative
team: |
|
Sangeetha N, KN Rajesh,
Tapas Pal |
|
