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| Purpose
of the ad: |
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To capture the psyche of a first-time home buyer, the fears, anxiety and the struggle he/she goes through while entering the home search maze.
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| |
| Storyboard: |
|
The TVC highlights the role IndiaPropety.com as it is committed to simplify and add value to the complete property buying experience for their customers.
Fear, anxiety, lack of clarity and trust are the emotions a property buyer goes through. They desperately seek assurance.
The metaphor of a kid who is jumping into the pool as he doesn't know swimming portrayed the emotions of the first time property buyer beautifully
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|
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| Client: |
|
IndiaProperty.com |
| |
| Media
used: |
| TV, Print and Digital |
| |
| Agency: |
| Ogilvy Mumbai
|
| |
| Production house: |
|
Good Morning Films |
| |
| Creative
team: |
|
Piyush Pandey, Azazul Haque, Mahesh Gharat |
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