| |
| Purpose
of the ad: |
|
To signal the brand's intent to launch significantly differentiated products in the space of Delightful Health.
|
| |
| Storyboard: |
|
The goodness of the choicest ingredients that go into the cookie has led to the brand's communication - 'All good things go to Heaven', which is shown in the most simplistic, yet beautiful treatment in the brand's TV commercial.
The film opens on banana, cranberries, oats and almonds rising up towards the sky. We see two types of cookies baking. The film ends with two variants of NutriChoice Heavens cookies.
|
|
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| Client: |
|
Britannia NutriChoice |
| |
| Media
used: |
| TV, Print, Digital |
| |
| Agency: |
| Lowe Lintas |
| |
| Production house: |
|
Mindblowing Productions |
| |
| Creative
team: |
|
R Balki, Arun Iyer, Rajesh Ramaswamy, Lohith Chengappa, Sooraj
Pillai, Rimona Ganapathy & Mishti Srivastava |
|
