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  12 December 2014  | Volume 40 - IssueNo:24   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Media And Advertising
Women portrayal: Better days are emerging
IAA-Hansa Research study confirms that women are dealt with respect and equality in advertising.
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The Purest Feeling
 
 
 
Purpose of the ad:

To emphasise the brand's commitment to natural and pure solutions.

 
Storyboard:

The commercial for Himalaya Cocoa Butter Intensive Body Lotion captures the essence of purity and revolves around the concept of "The Purest Feeling." The protagonist uses Himalaya right before her performance on stage. The commercial captures her flawless skin and depicts her movements as the other dancers observe her being mesmerized by the softness and fragrance of the lotion, the protagonist exudes confidence like never before.

 
Client:
Himalaya Drug Company
 
Media used:
TV, Digital
 
Agency:
Karishma Lintas
 
Production house:
RU Films
 
Creative team:
G V Krishnan
    Watch the Video
 
MAM | Media And Advertising
Aidem Ventures bags ad sales duties of Kasthuri TV
The Aidem team will work closely with White Horse on the go-to-market strategy with the revised content offering.
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TELEVISION | TV Channels
RBNL launches in-house division for 'trade solutions and account planning'
Initiative aimed at delivering to marketers' value propositions that go beyond customary promotions. The team will be led by Sunil Kumaran.
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TELEVISION | TV Channels
Star Plus and Colors only two to gain in week 49
Epic too continued with its upward trend.
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TELEVISION | TV Channels
Zee Entertainment strengthens its digital team
 
TELEVISION | TV Channels
News will always be our focus, says Aakash Aath's Eshita Surana
TELEVISION | Production House
Essel Vision enters into a multi-film deal with White Feather Films
 
TELEVISION | Production House
'Got Talent' continues its global domination with 'Mongolia's Got Talent'
 
TELEVISION | TV Channels
Max 2 wraps up the year on a romantic note
 
Cable TV | Multi System Operators
After Tamil Nadu, Karnataka state govt eyes cable TV business
 
TELEVISION | TV Channels
Ten Sports to have WWE Hindi feed starting January 2015
 
iworld | Social Media
Narendra Modi triumphs again, this time on twitter
 
TELEVISION | TV Channels
Star Plus and Colors only two to gain in week 49
 
Regulators | I&B Ministry
Electronic Media Monitoring Centre to go up to 1500 channels by 2017: Rathore
 
TELEVISION | Production House
Essel Vision enters into a multi-film deal with White Feather Films
 
MOVIES | Hindi
Emraan Hashmi starred 'Tigers' to release next year
- GTCR nears deal for Fairway Outdoor Advertising-sources
Source: Reuters
   
- Here are some notable companies facing deceptive advertising claims
Source: Moneylife
   
- Here Are The Three Biggest Things Advertisers Should Be Focusing On In 2015
Source: BI
   
- Google News abandons Spain in paid content row
Source: ET
   
- Portrayal of women: Tanishq, Airtel ads among the best, shows study
- Gisele Bundchen 'bares it all' again for Stuart Weitzman ad campaign
Source: BS
   
- Xiaomi phone sales blocked in India over Ericsson patent case
Source: Livemint
   
- Adlabs Imagica continues campaign with humour peg
Source: Campaign India
   
- Google to shut down news site in Spain over copyright fees
Source: Hindustan Times
   
- PepsiCo ropes in Akhil Akkineni and Arya as brand ambassadors for Mountain Dew
Source: Truth Dive
   
 
- Imgur Plans to Dive Into Promoted Posts in 2015
- Best Buy Sorry for Tweet Joking About 'Serial' Murder at Its Store
- Which Brands Boomed and Which Ones Busted in Social Media This Year?
- #TBT: 'Come Home to NBC' With Michael J. Fox and Betty White in These '80s Promos
- 24 Hours in Advertising: Friday, Dec. 12, 2014
Source: Ad Week
   
- Nick Markakis takes out two-page ad in Baltimore Sun thanking Orioles and fans
Source: Yahoo
   
- Iowa releases job reassignment for ex-associate AD
Source: Timesunion
   
- Fox markets 'Backstrom' with 'total dick' ad
Source: Inside Tv
   
- How Facebook Knows When Its Ads Influence Your Offline Purchases
Source: Wired
   
- Facebook Allowing Advertisers to Split Ad Sets
Source: All Facebook
   
- Industry trade bodies to drive down discrepancies in ad viewability metrics next quarter
Source: The Drum
   
- Gunmen steal pit bull puppies after family posts ad on Craigslist
Source: Wtvr
   
     
MOVIES | Hindi
The cast of 'Main Aur Mr Riight' on promotion spree
The actors promoted their film in Jaipur, Delhi and Chandigarh.
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MOVIES | Hollywood
Debra Messing gets Shining Star award in the Bahamas Filmfest
The Bahamas International Film Festival is dedicated to providing the local community and International visitors with a diverse presentation of films from around the world.
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