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| Purpose
of the ad: |
|
To communicate its new brand positioning..
|
| |
| Storyboard: |
|
The TVC captures the joie de vivre associated with water through the TVCs recurring theme: Zindagi Barasti Hai associating the simple joys of life with water.
The commercial features water bursting forth from a pipe conveying the message of bursts of happiness.
The TVC further reinforces the image of water and happiness by associating it with the simple joys of life like water flowing through a field, children sailing paper boats in the open water, lady having a bath and a simple domestic scene of wife splashing water on the husband.
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|
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| Client: |
|
Finolex Industries |
| |
| Media
used: |
| TV, Radio, OOH, Digital |
| |
| Agency: |
| JWT |
| |
| Production house: |
|
Candid Creations |
| |
| Creative
team: |
|
Subramani Ramchandran |
|
