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  10 December 2014  | Volume 40 - IssueNo:22   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
TELEVISION | TV Channels
Chrome Data: A reality check for Star’s RIO?
If the numbers are to be believed, the network has lost a lot of opportunity to see post RIO announcement.
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The power of Purity
 
 
 
Purpose of the ad:

To women power. It is a shout-out to women everywhere, facing life’s challenges with strength and grace.

 
Storyboard:

The TVC embodies its philosophy of combining ancient ayurvedic traditions with modern luxury as it pays tribute to the most powerful woman of all, Mother Nature; and her priceless legacy, Ayurveda.

 
Client:
Forest Essentials
 
Media used:
Digital
 
Agency:
Wieden + Kennedy
 
Production house:
Gangs Films
 
Creative team:
V Sunil
    Watch the Video
 
TELEVISION | TV Channels
‘Greatness is Contagious’, says World Cup
The 60 second TVC is created by CHE Proximity.
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TELEVISION | TV Channels
RK Arora moves on from ITV Network
Next move is undecided, but he is up for a more challenging role.
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Technology | Software
Hungama and Aircel join hands to launch ‘Hungama-Pro’
Hungama and Aircel have tied-up to offer the ad-free PRO service free for two months.
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Regulators | I&B Ministry
Issue on surrogate advertising of liquor brands in print media pending with I&B Ministry
 
iWorld | Over The Top Services
Ditto TV offers discounts during GOSF
MAM | Marketing
RB Tops Sector in BMAC (Britain’s Most Admired Companies) Awards.
 
MAM | Marketing
Hiring activity sees 8 per cent rise in November in Kolkata, says Naukri.com
 
TELEVISION | TV Channels
Fall in love 1000 times over with DDLJ on Max2
 
TELEVISION | TV Channels
Cartoon Network ‘Move It Movement’ puts a fun twist to exercising
 
TELEVISION | TV Channels
Soch Mat, Seethi Maar’ with movie channel premieres on UTV Movies
 
MAM | Marketing
Lowe Lintas + Partners announces second edition of LLAP
 
TELEVISION | TV Channels
Premium HD viewing: Strategic advantage of Bollywood music in HD
 
CABLE TV | People
TS Panesar joins Hathway
 
TELEVISION | TV Channels
RK Arora moves on from ITV Network
 
TELEVISION | TV Channels
Aaj Tak brings back 'Agenda Aaj Tak: The Biggest Platform' of the Hindi heartland
 
IWORLD | eNews
The Huffington Post and Times of India Launch "HuffPost India"
 
MAM | Marketing
The 60th Britannia Filmfare Awards 2014: New beginnings
 
MAM | Marketing
DD invites programmes for proposed rural-based Kisan Channel
 
TELEVISION | TV Channels
Prasar Bharati adopts standard operating procedure; admits irregularities
- Robots, not humans, fake 23%of Web video ad view, study finds
Source: Live Mint
   
- Akhil Akkineni Shoots With Arya for Mountain Dew Ad Film 'Rise above Fear'
Source: IB Times
   
- Fake impressions cost online ad firms $6.3 billion annually: Study
Source: TOI
   
- Now, FMCG ad spend becomes an indicator of stock performance
Source: ET
   
- The Top 10 Best Indian TV Commercials Of 2014
Source: TRAK
   
- Internet giants wage war on pop-up ad blockers
Source: HT
   
- People Are Complaining That The McVitie's Fluffy Animal Ad Could Encourage People To Buy And Then Abandon Their Pets At Christmas
Source: BI
   
- ot Fraud Represents a Loss of $6 Billion in Digital Advertising: Report
Source: NDTV
   
- Of Wordsmiths, Script Writers & Coders: Tech In Advertising
Source: Business World
   
 
- Steve Stoute's Agency Will Now Work on the NBA
- Crispin L.A. Gets a New Creative Chief
- GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising
- Will Dish's AutoHop Die by Inches After the CBS Deal?
- Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats
Source: Ad Week
   
- Major study reveals staggering levels of online ad fraud
Source: The Globeand Mail
   
- ESPN Tries ‘Programmatic’ Auction for TV Ad Sales
Source: WSJ
   
- Leslie Moonves Talks Dish Deal, OTT, Ad Market and Football at UBS Confab
Source: Variety
   
- Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds
Source: Bloomberg
   
- Online Ad Fraud Exposed: Advertisers Losing $6.3 Billion To $10 Billion Per Year
Source: Darkreading
   
- New York Times Considering New Print Sections, Wants More Native Ads on Mobile
Source: AD Age
   
     
MOVIES | Hindi
'Shuddh Desi Romance' website wins honour at the Asian CEF Awards
The website, created by Everymedia Technologies, won the most admired audience engagement website at the Asian CEF Awards.
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MOVIES | Hollywood
Revolution wins the Green award at the 2nd Voices from the Waters
The award winning film about humans’ destructive impact on the environment gets honoured in Sweden..
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