Client: |
Wipro |
|
Storyboard: |
The TVC conceptualised
by FCB Ulka begins with
the protagonist noticing
some kids playing on their
PSPs or video games in
a basketball court. She
is disappointed that kids
today have forgotten to
play real games and are
completely hooked on to
impersonal virtual games.
The protagonist starts
playing basketball herself
and attracts the kids
attention. The kids are
sufficiently intrigued
and leave their video
games to join her. Two
women onlookers who have
been seeing this scene
play out are in awe of
the protagonists
beauty and they mistake
her for a college student
who is encouraging kids
to play a real game. They
are completely taken aback
when she eventually turns
out to be a mother.
|
| |
Product
House: |
Future
East |
|
Creative
team: |
K
S Chakravarthy (Chax), Dharmesh
Shah, Nirmala Chennapa |
|
Agency: |
FCB
Ulka |
|
Purpose
of the ad: |
To
celebrate a new celebrity
- the woman. |
|