| Storyboard: |
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The TVC 'Move' is the first of 5 TVCs, targeting different characteristics of life to engage the youth.
A young man sees a bunch of youngsters in a dance studio and is inspired to dance. Over the next few days he gets more and more consumed by his passion, as he works his way through his own inhibitions and setbacks. Finally, at a club, he is faced with a moment where he can either step up or sit down. |
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| Client: |
| Jockey |
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| Production house: |
| Far Commercials (India) and Playground (Portugal) |
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| Creative team: |
| Rahul Nangia, Pritam Shettigar, Ruchika Parab, Shahid Shehzad, Virendra Saigaonkar |
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| Agency: |
| L&K Saatchi & Saatchi |
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| Purpose
of the ad: |
| To stay in the 'realm of the cool' without ever compromising on its identity, international image, brand respect and values. |
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