2009

 

 
  22 August 2014  |  Volume 39 - Issue No:51   FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
   
 
MAM | Marketing
Innovation gives one a commercial advantage: Sagar Boke
With an eye on smaller markets, the brand is leveraging festivals and occasions to connect with its target audience.
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R K SWAMY BBDO creates new TVC for Camlin
 
Client:
Kokuyo Camlin / Camel Crayons
 
Storyboard:

A rap based jingle supports the TVC story which showcases the many dimensions of art and craft made possible by varieties of Camel Crayons on offer. The TVC features many fun-filled situations using different kinds of crayons offered by Camel - Wax, Oil & Plastic. The ambience is real and natural, habituated by kids expressing themselves and giving wings to their imagination with Camel Crayons. The TVC beautifully captures a range of emotions that when put together translate to 'fun and enjoyment'.

 
Agency:
R K SWAMY BBDO
 
Creative team:
Gautam Pandit (senior partner and senior creative director), Chacko Verghese (principal consultant and senior creative director)
 
Purpose of the ad:
The aim is to show that Kokuyo Camlin offers the widest range of crayons which has become a part of everyday life of children at school, home and everywhere.
   Watch the Video
 
MAM | Media And Advertising
Cordlife India earmarks Rs 15 crore for marketing, branding in FY15
While the company grew by 100 per cent in the last fiscal, it is aiming at growing by more than 150-200 per cent this year.
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TELEVISION | TV Channels
Sab inches past Sony to fifth position
Zee TV and Colors are the other gainers this week.
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MAM | Media And Advertising
Shailesh Pathak joins as executive director of Bhartiya Group
He will also lead the Group's relationships in finance, industry and international bodies and report to the founder & chairman of the group Snehdeep Aggarwal.
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REGULATORS | TRAI
TRAI paper on broadband next month
 
iWORLD | Over the Top Services
Ranbir Kapoor now a creative collaborator
MAM | Marketing
Heineken introduces Star Can
 
TELEVISION | TV Channels
CNN-IBN presents 'Vanakkam Chennai 375'
 
TELEVISION | TV Channels
NDTV Prime official Broadcast partner for 'The Delhi Brand Summit 2014'
 
MAM | Mareting
Tissot Launches Dedicated Asian Games Collection
 
TELEVISION | TV Channels
TLC presents a spice twist with 'The Incredible Spice Men'
 
TELEVISION | TV Channels
Sony Max to premiere 'Queen' on 31 August
CABLE TV | Multi System Operators
IndiaCast issues disconnection notice to IMCL
 
TELEVISION | TV Channels
Zee hopes for a miracle with 'Neeli Chhatri Wale'
 
TELEVISION | TV Channels
Blockbuster movie of the year - Man of Steel premiering on HBO
 
TELEVISION | TV Channels
1 pm weekend slot, the second primetime for English movie channels
 
MAM | Media And Advertising
MEC India wins media duties of Dish TV
 
MOVIES | Hindi
Akshay Kumar to topline 'Airlift' - the untold story of the world's largest human evacuation ever
 
MAM | Marketing
MSLGroup appointed as strategic communications advisors for the Raymond Group
 
- Cara Delevingne strips down for new perfume ad
- Bollywood takes to Twitter, Facebook to promote films
- Lucknow University employees call off strike; ready to work extra hours
  Source: TOI
   
- India's Zomato buys Czech & Slovak online food guides for $3.2 million
- J Walter Thompson likely to win global advertising contract from Tatas for image makeover
Source: ET
   
- Companies Are Trolling Customers To Get Attention
- Programmatic Advertising And Why Indian Publishers Need A Crash-Course In It
Source: BI
   
- Mizoram Journalists Association asks govt to stop advertising on non-approved newspapers
Source: Mizonews
   
- Goa seeks reversal of proposed hike in iron ore royalty rates
Source: Zee News
   
- Becks flaunts hot-bod in sizzling new H and M underwear ad
Source: BS
   
- Peabody Energy forced to withdraw clean coal ads
Source: Steel Guru
 
- Apple Cracks $100 on NASDAQ
- Instagram Gives Brands Instant Access to Ad Campaign Data
- Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales
- Red Bull and Jaguar Test New Music-Streaming Ads
Source: Ad Week
   
- Soundcloud Launches Ad Platform And Preps Ad-Free Subscription Service
- nstagram Starts Offering Essential Ad Tools At Last
Source: Techcrunch
   
- Home Depot Wants Fewer Print Ads, More 'Interconnected Retail and Technology'
Source: WSJ
   
- $24M ad campaign for Keystone pipeline had little impact: survey
Source: CBC
   
- SoundCloud introduces ads and revenue sharing, as it prepares to launch a subscription service
Source: The Next Web
   
- Bondi Hipsters Show Reality of Australian Men in Old Spice Ad
- Folks, We Have a New Contender for Cheesiest Local Ad
Source: Mashable
   
MOVIES | Hollywood
First film to be shot in 6K and re-framed in 5K
It is also the first film to use NVIDIA's new Quadro K5200 GPU-which has double the memory and 30 per cent faster performance than its predecessor-in its workflow.
continue reading...
MOVIES | Hindi
A flavour of north-east India at three-day festival of films, music and art
The festival will be held at Sirifort Auditorium from 22-24 August.
continue reading...
         
  
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