Client: |
Kokuyo Camlin / Camel Crayons |
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Storyboard: |
A rap based jingle supports the TVC story which showcases the many dimensions of art and craft made possible by varieties of Camel Crayons on offer. The TVC features many fun-filled situations using different kinds of crayons offered by Camel - Wax, Oil & Plastic. The ambience is real and natural, habituated by kids expressing themselves and giving wings to their imagination with Camel Crayons. The TVC beautifully captures a range of emotions that when put together translate to 'fun and enjoyment'.
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Agency: |
R K SWAMY BBDO |
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Creative
team: |
Gautam Pandit (senior partner and senior creative director), Chacko Verghese (principal consultant and senior creative director) |
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Purpose
of the ad: |
The aim is to show that Kokuyo Camlin offers the widest range of crayons which has become a part of everyday life of children at school, home and everywhere. |
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