21 August 2014  |  Volume 39 - Issue No:50   FacebookTwitterYouTubeYouTube
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MAM | Media And Advertising
MEC India wins media duties of Dish TV
The relationship will be managed by the agency's Gurgaon office.
continue reading...
 
 
 
Philips India launches first ever TV campaign
 
Storyboard:

The TVC features a fun couple, where the husband volunteers to prepare the evening snack – Aloo Tikki! However, he fails to spot the tiny bottle of oil that has now replaced a large oil container that is usually found in most Indian homes. Insisting that there is no oil container in the kitchen, he loses a fun bet to his wife and agrees to prepare the snacks every evening going forward. The advertisement then showcases the appliance and how it’s unique patented Rapid Air Technology fries food in 80% less oil.

 
Client:
Philips India
 
Agency:
Ogilvy&Mather
 
Creative team:
Nikhil Rao
 
Purpose of the ad:
To position Philips AirFryer as a revolutionary gadget that fries tasty yet healthy food.
   Watch the Video
 
MAM | Media And Advertising
DDB Dubai wins regional Porsche business
In addition to DDB, the luxury car manufacturer appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and media agencies, respectively.
continue reading...
 
MAM | Media And Advertising
Scarecrow bags Godfather Beer
The agency will be working closely with the marketing department of the company.
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iWORLD | e-commerce
Arvind forays into e-commerce with Creyate
Creyate is a custom clothing brand which allows consumers to create a garment on a 3D visualisation engine. Buyers can mix and match several designs and create garments.
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TELEVISION | Production House
Prime Focus to open new 500 seat facility in Bengaluru SEZ
 
TELEVISION | TV Channels
ISL central player draft to be held on 21 August
 
Technology | Hardware
Gemini FX purchases three Pablo Rio 4K color and finishing systems
 
TELEVISION | TV Channels
No Talkies returns on Sony MAX
 
TELEVISION | TV Channels
Blockbuster movie of the year - Man of Steel premiering on HBO
 
TELEVISION | TV Channels
Rajasthan Royals to partner South Australian Government in exclusive cricketing endeavour
 
TELEVISION | TV Channels
ICC Women's Championship set for exciting start
 
Movies | Hindi
Akshay Kumar to topline 'Airlift' - the untold story of the world's largest human evacuation ever
 
MAM | Marketing
MSLGroup appointed as strategic communications advisors for the Raymond Group
 
 
MAM | Marketing
TAM or BARC, the market has to decide: Sir Martin Sorrell
 
Regulators | High Court
Commercial TV subscriber tariffs: Broadcasters, Star take battle to courts
 
TELEVISION | TV Channels
ITV Network's RK Arora elevated to group CEO
 
MAM | Marketing
HDFC Bank tops the BrandZ Top 50 most valuable Indian brands 2014
 
TELEVISION | TV Channels
Vinay Tewari quits Network 18
 
iWorld | Over The Top Services
ErosNow acquires worldwide rights to Zee TV's content
 
TELEVISION | TV Channels
One year on, InSync plans to beef up content, go worldwide
 
- Fairness cream makers welcome new ad norms
  Source: BS
   
- Haryana govt's pre-poll ad campaign challenged in HC
Source: HT
   
- Confident of ad, subscription revenue from Zee deal: Eros
Source: Money Control
   
- ASCI seeks to end ad dark age with skin whitening products guidelines
Source: DNA
   
- Manju Warrier is glad that the ad featuring her is getting good reviews!
Source: TOI
   
- Watch Alia Bhatt in new ad
Source: Ians Live
   
- Watch: Ranveer do the ‘Manchow Rap’ for “My Name Is Ranveer Ching”
Source: Pinkvilla
   
- Cadbury Dairy Milk: Who moved my chocolate?
- Amazon links 8,000 Indian firms to Cloud services
Source: ET
 
- Anheuser-Busch InBev Down to Finalists in Media Search
- Jerry Seinfeld and Blondie Will Pick Up Honorary Clio Awards
- Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer
- Kimberly-Clark Tackles Potty Training Woes With New App
Source: Ad Week
   
- Online pawnbroker ad banned for encouraging 'frivolous' borrowing
Source: The Guardian
   
- CMO Today: Snapchat Makes Its Ad Pitch
Source: WSJ
   
- Airports Ban Ad With Basic Facts About Women’s Equality
Source: Think Progress
   
- National channels Eminem in election ad
Source: Stuff
   
- NRA launches ad campaign attacking Michael Bloomberg
Source: Washington Post
   
- The Secret to a Viral Ad? Just Make It Really, Really Terrible On Purpose
Source: Times
   
MOVIES | Hollywood
'The November Man' coming to India on 29 August
Starring former James Bond Pierce Brosnan, Australian actor Luke Bracey and Olga Kurylenko, the film is directed by Roger Donaldson.
continue reading...
MOVIES | Hindi
Two Indian films added to Toronto International Filmfest programme
Margarita, with a Straw and Newborns are the two new movies that have been added in the list.
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