| Storyboard: |
|
Budweiser is a brand which has always been associated with sports. The look and location of the outdoor needed to bring out the brand's passion for sports. To achieve this, Clear Channel Mudra, a unit of DDB MudraMax, put together an innovative OOH by creating real goal posts with Golden Budweiser bottles as the goal posts. A real goal post as an outdoor was an exciting idea as it would create an immediate kick when seen by people. Beer bottle as side bars of goal posts was conceived keeping in mind the brand's association with FIFA and passion for football. |
| |
| Client: |
| Budweiser |
| |
| Agency: |
| DDB MudraMax |
| |
| Creative team: |
| Aneil Deepak, Sandeep Mishra |
| |
| Media used: |
| OOH |
| |
| Purpose
of the ad: |
| To increase the visibility of the brand through its partnership with FIFA World Cup, which recently concluded. |
|
