| Client: |
| Astral Poly Technik |
| |
| Storyboard: |
|
The campaign features actor Salman Khan, who has been appointed the brand ambassador for Astral Pipes.
With a number of players operating in the marketplace, the challenge was to make the communication sound different yet appealing. While leakage is a common problem facing many households, not many players came forward with the promise of offering foolproof solutions to tackle the problem - something that Astral Pipes conveys with conviction in the commercial. |
| |
| Agency: |
| Lowe Lintas + Partners |
| |
| Creative team: |
| Amer Jaleel, Sagar Kapoor, Arun Viswanath, Vikrant Yadav |
| |
| Purpose
of the ad: |
| To convey that if you wish to resolve the issue, then it is essential that you tend to the root problem - bad pipes. |
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