Client: |
Snapdeal |
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Production House: |
Chrome Pictures |
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Storyboard: |
The TVC shows the protagonist (played by actor Pulkit Samrat) dancing at a colorful Indian wedding. Every time he does a shake with his smartphone in hand, he is given money by an enthusiastic relative in the wedding party. The voice over meanwhile tells the viewers that using Shake Feature is a sure shot way to get additional discounts from Snapdeal. |
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Agency: |
FCB Ulka Delhi |
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Creative team: |
KS Chakravarthy, Sachin Das Burma, Anurag Bhalla, Mukesh Sablania, Bipin Bist, Himanshu Saxena, Avinash Chauhan |
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Purpose
of the ad: |
The Shake feature is an innovative step to amplify the user experience while shopping on the mobile application. |
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