13 August 2014  |  Volume 39 - Issue No:45   FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Marketing
#Whattheblack : Colgate's charcoal toothbrush
Red Fuse Communication and Candid Marketing fabricate a never-seen-before marketing campaign on social media for the brand's new charcoal toothbrush.
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Shake it like Snapdeal !
 
Client:
Snapdeal
 
Production House:
Chrome Pictures
 
Storyboard:

The TVC shows the protagonist (played by actor Pulkit Samrat) dancing at a colorful Indian wedding. Every time he does a shake with his smartphone in hand, he is given money by an enthusiastic relative in the wedding party. The voice over meanwhile tells the viewers that using Shake Feature is a sure shot way to get additional discounts from Snapdeal.

 
Agency:
FCB Ulka Delhi
 
Creative team:
KS Chakravarthy, Sachin Das Burma, Anurag Bhalla, Mukesh Sablania, Bipin Bist, Himanshu Saxena, Avinash Chauhan
 
Purpose of the ad:
The Shake feature is an innovative step to amplify the user experience while shopping on the mobile application.
   Watch the Video
 
MAM | Media and Advertising
Maxus launches proprietary planning tool 'Resolve'
Delivering new insights for Indian brands to improve consumer marketing strategies.
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MAM | Marketing
Lavazza exits coffee shop business
The focus will now be on coffee business in India.
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MAM | Media and Advertising
The Glitch expands; enters Delhi market
The five year old agency has announced its expansion in the national capital region.
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- TELEVISION | TV Channels
Akash Chawla heads to Essel Vision as business head
   
- MAM | Marketing
Creative License opens Mumbai office
   
TELEVISION | TV Channels
Comedy Central launches the LOL CLUB
 
MAM | Marketing
Alia Bhatt launches Garnier Fructis Triple Nutrition
 
TELEVISION | TV Channels
STAR Plus launches 'Nisha Aur Uske Cousins'
 
IWORLD | Ecommerce
Snapdeal enters into Hospitality segment; launches 'Hotel and Catering supplies' Category
 
 
MAM | Marketing
Alia Bhatt launches Garnier Fructis Triple Nutrition
 
MAM | Marketing
Police Watches announces its association with the much-awaited Bollywood movie Singham Returns
 
MAM | Media and Advertising
Quasar hires Rasika Bamba as head of digital media, north and east
 
Regulators | TRAI
TRAI releases recommendations on media ownership
 
MAM | Marketing
Police Watches announces its association with the much-awaited Bollywood movie Singham Returns
 
MOVIES | Hindi
'Kick' continues successful run at BO
 
MAM | Media and Advertising
Quasar hires Rasika Bamba as head of digital media, north and east
 
- Vijayawada to be ad hoc capital of Andhra Pradesh
  Source: The Hindu
   
- Ad hoc Marathi Akademi gets govt nod
Source: TOI
   
- Berger Paints launches new ad campaign
Source: THBL
   
- How Levi's Helped Define 'Business Casual' In America With A 1992 Ad Campaign
- This Is The Perfect Response To People Trashing Native Advertising
Source: BI
   
- Idea ad releases new ‘No Ullu Banaoing’ anthem
Source: India
   
- Ranveer Singh does a 'Manchow Rap' for an Ad
Source: Pinkvilla
   
- Deepika Padukone Performing Ballet For Parachute Ad
Source: One India
   
- Britannia profit jumps 27% on lower advertising expenses
Source: Live Mint
 
- Honda Hires a New Agency for Digital Marketing
- Burger King Pulled Expensive Twitter Ad When Robin Williams News Broke
- Dell Taps Defy Media for Back-To-School Campaign
- Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads
Source: Ad Week
   
- Apple ad was one of Robin Williams’ final productions
Source: Silicon Beat
   
- Guardian accused of pro-Israel bias over anti-Hamas ‘child sacrifice’ ad
Source: PT
   
- 3 Steps to Improve Your Ad's Clickthrough Rates
Source: Entrepreneur
   
- House campaign groups start $75M ad push
Source: Yahoo
   
- Twitter Launches New Ad Product, Promoted Video, Into Beta
Source: Tech Crunch
   
- James Harden Questions Landon Donovan's Short Memory in Funny Foot Locker Ad
Source: Bleacher Report
   
MOVIES | Hollywood
Actor-comedian Robin Williams found dead in apparent suicide
Williams was famous for films such as Good Morning Vietnam and won an Oscar for his role in Good Will Hunting.
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MOVIES | Hindi
Indian film on youth theme closes Rhode Film Festival
The film was shot in New Delhi and Himachal Pradesh and revolves around revolves around a motley crew of university students
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