| Client: |
| Femina |
| |
| Creative team: |
| Venkatagiri Rao, Karunasagar Shridharan, Preeti Verma, Diya Sarker and Janani Ganesh |
| |
| Storyboard: |
|
To engage with the millennial woman of today while driving connect with brand Femina. The first issue 'My Body, My Rules' exemplifies the brand positioning, saluting women who've chosen to go beyond conventions and refuse to be boxed into someone else's definition of perfection.
|
| |
| Medium
used: |
| Print and Digital |
| |
| Agency: |
| DDB Mudra West |
| |
| Purpose
of the ad: |
| To announce Femina's new positioning and revamped avatar in an engaging manner. |
|
