11 August 2014  |  Volume 39 - Issue No:43   FacebookTwitterYouTubeYouTube
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TELEVISION | TV Channels
Zindagi: Catering to the progressive woman in you!
The new entrant, Zindagi, wants to break the monotony -and so attempted to bring - content with depth and reliability.
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Tanishq's anniversary solitaires across India’s airports
 
Client:
Tanishq
 
Storyboard:

The campaign has been executed in specific airport locations keeping in mind the high end character of the brand. Something like a solitaire is an aspirational product, therefore, units were chosen that guarantee a captive, relaxed audience which would absorb the messaging.

 
Medium used:
OOH
 
Agency:
Laqshya Solutions
 
Purpose of the ad:
To reach out to a focused audience i.e. affluent, discerning air travelers across the country.
  
 
IWORLD | E-Commerce
OLX and Flipkart ink unique marketing tie-up
Urges consumers to sell used goods on OLX before buying new products on Flipkart.
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MAM | Media and Advertising
Publicis WorldWide acquires stake in Arcade
Through this, PWW aims to help brands find new ways to thrive in this new and challenging environment.
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MAM | Media and Advertising
Hidesign appoints Narresh Mehtta as COO
He will be responsible to oversee the daily operations, provide company-wide alignment and help shape the company strategies.
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- Technology | Software
Google buys new startups-Emu and Directr
   
- Technology | Hardware
Xbox One TV tuner to launch in Europe in October
   
 
TELEVISION | TV Channels
Star English GEC's create a record first: seize 72% relative share
 
MAM | Marketing
How Cinema influences Culture & Marketing: Mahesh Bhatt and Stuart Sender
 
TELEVISION | TV Channels
92.7 Big FM celebrates Independence Day at the Wagah Border with 'BIG Paigham - Sarhad Ke Naam'
 
 
TELEVISION | TV Channels
Siblings bond on Raksha Bandhan
 
Technology | Hardware
Xbox One TV tuner to launch in Europe in October
 
TELEVISION | TV Channels
Zindagi: Catering to the progressive woman in you!
 
REGULATORS | People
Neelam Kapur moved from top post in PIB, DD News ADG SM Khan put on compulsory wait
 
REGULATORS | TDSAT
TDSAT expresses displeasure over Hathway-Taj TV squabble, agrees to hear matter next week
 
Cable TV | Local Cable Operators
Kolkata LMOs appeal to TRAI
 
iWORLD | E-commerce
OLX and Flipkart ink unique marketing tie-up
 
 
- Watch: YouTube ad that is totally un-skippable!
  Source: India.com
   
- Wrong ad cancels divorce
Source:Bangalore Mirror
   
- Is your campaign different enough?
Source: BS
   
- Kashmir heritage losing sheen, courtesy official apathy
Source: Rising Kashmir
   
- UPDATE 1-Amazon stops some Disney movie preorders - WSJ
Source: In.Returns
   
- Comedian Kapil Sharma on the cusp of stardom; brands line up with endorsement offers
Source: ET
   
- China invites India for projects
Source: Asian Age
   
- Here's What Two Famous Movie Critics Had To Say About Apple's Commercials In The '80s
Source: BI
   
- Alia Bhatt’s brand on a high
Source: Free Press Journal.
 
- Twitch Responds to User Backlash
- New York Life Is a True Believer in Organic Content
- What Foursquare's Looming Data Mean to Advertisers
Source: Ad Week
   
- The Guardian to run anti-Hamas ad rejected by The Times
Source: Haaretz
   
- Eighth District ad not completely 'yanked'
Source: Star Tribune
   
- Traditional media ad growth stalls in China
Source: Wantchina Times
   
- Colorado ad campaign tests new message to prevent teen marijuana use
Source: Denver Post
   
- REA seeks to woo back real estate agents angry at ad fee rises
Source: AFR
   
- Branstad leads July TV ad buys in Sioux City
Source: Siouxcity Journal
   
- Wisconsin tourism ad to feature Badgers coach Ryan
Source: Wausau Daily Herald
   
MOVIES | Hollywood
Chu and Blossom Top Winner at 37th Asian American International Film Fest
TThe awards were presented by AAIFF programme manager Lesley Yiping Qin, honouring the best in Asian American filmmaking and emerging directors.
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MOVIES | Hindi
Entries invited for NFDC script lab and We Care Film Fest
This year the special focus is on children and youth films; entries with an application fee of Rs 2000 have to be sent by 1 September.
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